I have an iPhone. It just does its job. Updates in the background. Repairs are a peach, especially by mail. They don’t spam me.
If you’re asking why it’s luxury, it’s a combination of the materials, machining and service experience. Luxury products aren’t necessarily better, certainly not for someone who can’t afford them. They’re simply more luxurious. Easier, more comfortable, et cetera.
So what makes an iPhone more luxurious than say, a Galaxy S24 Ultra, Z Fold 6, Pixel 9 Pro XL or 9 Pro Fold?
The machine quality is totally different.
> what makes an iPhone more luxurious than say, a Galaxy S24 Ultra, Z Fold 6, Pixel 9 Pro XL or 9 Pro Fold
Start with the BOM.
I've had this while trying to install apps on an iPad (you need a payment method if the free app you're downloading has extra paid stuff you could buy from it, but why would they need to tell you that) and with their TV+ service where downloading too many (how much? who knows) things at the same time, like you're about to board a long haul flight, gets them stuck in a loop without downloading.
Another one of my favourites is "A USB device is consuming too much power, try disconnecting and reconnecting it" without any way of identifying which device it is.
When I say machine quality, though, I’m referring to their titanium and aluminum. I’ve machined some aluminum and know people who have done titanium. It’s really hard, and they do it well.
What does that add to the user experience? I can’t say it’s anything tangible. But I appreciate it. That’s luxury. It’s orthogonal to utility in many ways.