Programmers and software developers lost the plot on naming their tools

> naming things after random nouns, mythological creatures, or random favorite fictional characters is somehow acceptable professional practice. This would be career suicide in virtually any other technical field.

Really? Have you specced a microprocessor lately? Seen what pharmaceuticals are called? How polymer compound materials get named?

The "Raptor Lake" codename in microprocessors is internal, the product ships with systematic designation. Engineers spec chips by model numbers that encode generation, tier, and performance class.

In Pharmaceuticals, Doctors prescribe "sildenafil," not "Viagra." The generic name describes chemical structure. Brand names are marketing for consumers, not professional nomenclature.

Mythology in chemistry/astronomy has centuries of legacy and connects to human cultural history. Calling an element "Titanium" after Titans carries weight. Calling a SQL replicator "Marmot" connects to... what, exactly? A weekend at the zoo?

But the names we're talking about are the ones used to market software to users? I don't see how the same logic doesn't apply

"Raptor Lake" isn't an internal codename, it's very much external as it's what Intel actively referred to that generation as. How's a non-geek shopping for a PC going to know if it's better or worse than "Lunar Lake" or "Alder Lake"? Maybe they just think their machine is shipping with some game where your giant dinosaur bird thing has to stop off for a quick drink to regain energy.

But in any case, this isn't the real travesty with these names. It's that they're reusing existing common words. The article hates on "google" when actually it's a fantastic name - if you googled it when it was introduced, all the results were about what you wanted. By comparison, Alphabet is an awful name, because if you search for Alphabet only a tiny subset of the results are going to be useful to you.

> Doctors prescribe "sildenafil," not "Viagra".

Depends on the location, I guess. I've had doctors prescribe trade names, which I don't understand if there are alternatives with the same dosage, route of administration and similar inactive ingredients. Not even talking about the "do not substitute" prescriptions which are also based on dubious information most of the time.

As for "sildenafil" - I don't think generic names are usually meaningful. Usually the suffix relates to the category of the drug, but the first letters seem as random as the letters in trade names. I could imagine a world where the generic name is viagrafil and the trade name is Silden.

Naming schemes in consumer marketing serve a function. They are easily identifiable, unique, and memorable. All of these properties serve to identify the thing by associating a unique name with a unique set of services/function/effects on use.

Medical and chemical terminology is built on the history of latinate terms and compounds whose simples follow the same pattern. Latinate terms, I might add, which reference mythical, fantastical, or unusual things. Consider the planet Mercury, for example. The only difference? The centuries of time it took for scientific evolution to turn these unique names into a taxonomical language with its own logic.

There is no such taxonomy for computer science. But in the course of the evolution of such a taxonomy, it will be built out of the mess of names like the ones we like to use for our programs and tools like Rust, Ocaml (notice combination of interesting and technical), git, npm, bun, ada, scipy, etc etc.

Brand name pharmaceuticals are sort of a different thing. Brand names must comply with the naming guidelines of the FDA, European Medicines Agency, and HealthCanda simultaneously. In practice, this makes it tricky to use actual words. So my companies adopt an 'empty vessel' naming approach. The empty vessels are nonsense words that (1) invoke an emotion (wegovy is a good example), (2) can be trademarked, and (3) it can survive brand pressure.