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311 points todsacerdoti | 1 comments | | HN request time: 0.2s | source
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jameshart ◴[] No.46235444[source]
> naming things after random nouns, mythological creatures, or random favorite fictional characters is somehow acceptable professional practice. This would be career suicide in virtually any other technical field.

Really? Have you specced a microprocessor lately? Seen what pharmaceuticals are called? How polymer compound materials get named?

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lr0 ◴[] No.46235523[source]
The "Raptor Lake" codename in microprocessors is internal, the product ships with systematic designation. Engineers spec chips by model numbers that encode generation, tier, and performance class.

In Pharmaceuticals, Doctors prescribe "sildenafil," not "Viagra." The generic name describes chemical structure. Brand names are marketing for consumers, not professional nomenclature.

Mythology in chemistry/astronomy has centuries of legacy and connects to human cultural history. Calling an element "Titanium" after Titans carries weight. Calling a SQL replicator "Marmot" connects to... what, exactly? A weekend at the zoo?

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1. ralferoo ◴[] No.46235723[source]
"Raptor Lake" isn't an internal codename, it's very much external as it's what Intel actively referred to that generation as. How's a non-geek shopping for a PC going to know if it's better or worse than "Lunar Lake" or "Alder Lake"? Maybe they just think their machine is shipping with some game where your giant dinosaur bird thing has to stop off for a quick drink to regain energy.

But in any case, this isn't the real travesty with these names. It's that they're reusing existing common words. The article hates on "google" when actually it's a fantastic name - if you googled it when it was introduced, all the results were about what you wanted. By comparison, Alphabet is an awful name, because if you search for Alphabet only a tiny subset of the results are going to be useful to you.