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330 points todsacerdoti | 1 comments | | HN request time: 0.195s | source
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jameshart ◴[] No.46235444[source]
> naming things after random nouns, mythological creatures, or random favorite fictional characters is somehow acceptable professional practice. This would be career suicide in virtually any other technical field.

Really? Have you specced a microprocessor lately? Seen what pharmaceuticals are called? How polymer compound materials get named?

replies(2): >>46235523 #>>46238797 #
1. causalmodels ◴[] No.46238797[source]
Brand name pharmaceuticals are sort of a different thing. Brand names must comply with the naming guidelines of the FDA, European Medicines Agency, and HealthCanda simultaneously. In practice, this makes it tricky to use actual words. So my companies adopt an 'empty vessel' naming approach. The empty vessels are nonsense words that (1) invoke an emotion (wegovy is a good example), (2) can be trademarked, and (3) it can survive brand pressure.