Google's AI offerings that should be simplified/consolidated:
- Jules vs Gemini CLI?
- Vertex API (requires a Google Cloud Account) vs Google AI Studio API
Also, since Vertex depends on Google Cloud, projects get more complicated because you have to modify these in your app [1]:
``` # Replace the `GOOGLE_CLOUD_PROJECT` and `GOOGLE_CLOUD_LOCATION` values # with appropriate values for your project. export GOOGLE_CLOUD_PROJECT=GOOGLE_CLOUD_PROJECT export GOOGLE_CLOUD_LOCATION=global export GOOGLE_GENAI_USE_VERTEXAI=True ```
[1]: https://cloud.google.com/vertex-ai/generative-ai/docs/start/...
Not if you're in EU though. Even though I have zero or less AI use so far, I tinker with it. I'm more than happy to pay $200+tax for Max 20x. I'd be happy to pay same-ish for Gemini Pro.. if I knew how and where to have Gemini CLI like I do with Claude code. I have Google One. WHERE DO I SIGN UP, HOW DO I PAY AND USE IT GOOGLE? Only thing I have managed so far is through openrouter via API and credits which would amount to thousands a month if I were to use it as such, which I won't do.
What I do now is occasionally I go to AI Studio and use it for free.
Some jerk has learned that we prefer CLI things and has come to the conclusion that we should therefore pay extra for them.
Workaround is to use their GUI with some MCPs but I dislike it because window navigation is just clunky compared to terminal multiplexer navigation.
I also just got the email for Gemini ultra and I couldn't even figure out what was being offered compared to pro outside of 30tb storage vs 2tb storage!
https://support.anthropic.com/en/articles/11145838-using-cla...
Could have changed recently. I'm not a user so I can't verify.
Gemini 2.5 Pro is the best model I've used (even better than o3 IMO) and yet there's no simple Claude/Cursor like subscription to just get full access.
Nevermind Enterprise users too, where OpenAI has it locked up.
You clearly have never had the "pleasure" to work with a Google product manager.
Especially the kind that were hired in the last 15-ish years.
This type of situation is absolutely typical, and probably one of the more benign thing among the general blight they typically inflict on Google's product offering.
The cartesian product of pricing options X models is an effing nightmare to navigate.
Some googling lands me to a guide: https://cloud.google.com/gemini/docs/discover/set-up-gemini#...
I stopped there because i don't want to signup i just wanted to review, but i don't have an admin panel or etc.
It feels insane to me that there's a readme on how to give them money. Claude's Max purchase was just as easy as Pro, fwiw.
It's a frigg'n mess. Everyone at our little startup has spent time trying to understand what the actual offerings are; what the current set of entitlements are for different products; and what API keys might be tied to what entitlements.
I'm with __MatrixMan__ -- it's super confusing and needs some serious improvements in clarity.
Also they should make it clearer which SDKs, documents, pricing, SLAs etc apply to each. I still get confused when I google up some detail and end up reading the wrong document.
Not sure what you mean by "full access", as none of the providers offer unrestricted usage. Pro gets you 2.5 Pro with usage limits. Ultra gets you higher limits + deep think (edit: accidentally put research when I meant think where it spends more resources on an answer) + much more Veo 3 usage. And of course you can use the API usage-billed model.
Using the API would have cost me $1200 this month, if I didn't have a subscription.
I'm a somewhat extensive user, but most of my coworkers are using $150-$400/month with the API.
In certain areas, perhaps, but Google Workspace at $14/month not only gives you Gemini Pro, but 2 TB of storage, full privacy, email with a custom domain, and whatever else. College students get the AI pro plan for free. I recently looked over all the options for folks like me and my family. Google is obviously the right choice, and it's not particularly close.
If I Could Talk to Satya...
I'd say:
“Hey Satya, love the Copilots—but maybe we need a Copilot for Copilots to help people figure out which one they need!”
Then I had them print out a table of Copilot plans:
- Microsoft Copilot Free - Github Copilot Free - Github Copilot Pro - Github Copilot Pro+ - Microsoft Copilot Pro (can only be purchased for personal accounts) - Microsoft 365 Copilot (can't be used with personal accounts and can only be purchased by an organization)
I like Gemini 2.5 Pro, too, and recently, I tried different AI products (including the Gemini Pro plan) because I wanted a good AI chat assistant for everyday use. But I also wanted to reduce my spending and have fewer subscriptions.
The Gemini Pro subscription is included with Google One, which is very convenient if you use Google Drive. But I already have an iCloud subscription tightly integrated with iOS, so switching to Drive and losing access to other iCloud functionality (like passwords) wasn’t in my plans.
Then there is the Gemini chat UI, which is light years behind the OpenAI ChatGPT client for macOS.
NotebookLM is good at summarizing documents, but the experience isn’t integrated with the Gemini chat, so it’s like constantly switching between Google products without a good integrated experience.
The result is that I end up paying a subscription to Raycast AI because the chat app is very well integrated with other Raycast functions, and I can try out models. I don’t get the latest model immediately, but it has an integrated experience with my workflow.
My point in this long description is that by being spread across many products, Google is losing on the UX side compared to OpenAI (for general tasks) or Anthropic (for coding). In just a few months, Google tried to catch up with v0 (Google Stitch), GH Copilot/Cursor (with that half-baked VSCode plugin), and now Claude Code. But all the attempts look like side-projects that will be killed soon.
"The Google Cloud Dashboard is a mess, and they haven't fixed it in years." Tell me what you want, and I'll do my best to make it happen.
In the interim, I would also suggest checking out Cloud Hub - https://console.cloud.google.com/cloud-hub/ - this is us really rethinking the level of abstraction to be higher than the base infrastructure. You can read more about the philosophy and approach here: https://cloud.google.com/blog/products/application-developme...
It's not in Basic, Standard or Premium.
It's in a new tier called "Google AI Pro" which I think is worth inclusion in your catalogue of product confusion.
Oh wait, there's even more tiers that for some reason can't be paid for annually. Weird... why not? "Google AI Ultra" and some others just called Premium again but now include AI. 9 tiers, 5 called Premium, 2 with AI in the name but 6 that include Gemini. What a mess.
Ideally what I want is this: I google "gemini api" and that leads me to a page where I can login using my Google account and see the API settings. I create one and start using it right away. No extra wizardry, no multiple packages that must be installed, just the gemini package (no gauth!) and I should be good to go.
Google is fumbling with the marketing/communication - when I look at their stuff I am unclear on what is even available and what I already have, so I can't form an opinion about the price!
A ChatBot is more like a fixed-price buffet where usage is ultimately human limited (even if the modest eaters are still subsidizing the hogs). An agentic system is going to consume resources in much more variable manner, depending on how it is being used.
> Some jerk has learned that we prefer CLI things and has come to the conclusion that we should therefore pay extra for them
Obviously these companies want you to increase the amount of their product you consume, but it seems odd to call that a jerk move! FWIW, Anthropic's stated motivation for Claude Code (which Gemini is now copying) was be agnostic to your choice of development tools since CLI access is pretty much ubiquitous, even inside IDEs. Whether it's the CLI-based design, the underlying model, or the specifics of what Claude Code is capable of, they seem to have got something right, and apparently usage internal to Anthropic skyrocketed just based on word of mouth.
It's just a UI difference.
No, you cannot use neither Gemini CLI nor Code Assist via Workspace — at least not at the moment. However, if you upgrade your Workspace plan, you can use Gemini Advanced via the Web or app interfaces.
In the case of Gemini CLI, it seems Google does not even support Workspace accounts in the free tier. If you want to use Gemini CLI as a Workspace customer, you must pay separately for it via API billing (pay-as-you-go). Otherwise, the alternative is to login with a personal (non-Workspace) account and use the free tier.
[0] https://www.reddit.com/r/GoogleGeminiAI/comments/1jrynhk/war...
It's the second time I read this in this thread. May I ask why you think this is the case? And in which domains? I am very satisfied with 2.5 pro when it comes to philosophical/literary analysis, probably because of the super long context I can fill with whole books, and wanted to try Claude Code for the same purpose, but with folders, summaries, etc to make up for the shorter context length.
I also have a pro subscription and wish I could get an API key with that with generous quota as well but pro is just for "consumers" using Gemini app I guess
Tip: If you do annual billing for "Premium (5 TB)", you end up paying $21/month for 5TB of storage and the same AI features of "Google AI pro (2TB)"; which is only $1/month more than doing "Google AI Pro (2 TB)" (which only has monthly billing)
I think I get why AI Studio exists, seems it enables people to prototype AI apps while hiding the complexity of the GCP console, despite the fact that (I assume) most AI Studio api calls are routed through Vertex in some way. Maybe it’s just confusing precisely because I’ve used GCP before.
But also for text review on posts, etc.
Before Claude had the edge with agentic coding at least, but now even that is slipping.
In enterprises, Microsoft’s value proposition is that you’re leveraging all of the controls that you already have! Except… who is happy with the state of SharePoint governance?
(Update: Oh.. I'm only on business starter, I should be on business standard. need more business!)
Apple is selling you a huge lucrative market.
Customers buy Apple’s curated marketplace.
Apple takes a cut for being in the middle and enabling all of this.
Believe me, I would never pay for most of the apps that I did pay for via Apple if it wasn’t via their marketplace and their consumer protections.
There is no counterfactual scenario where you and millions(!) of other ISVs get 100% of the same money without Apple.
What’s difficult to understand about these business relationships?
Enabling this like Ticketmaster enables selling tickets.
In ticketmaster's case I believe they give kickbacks and lucrative exclusive contracts with large venues, to squeeze smaller ones, maybe making whole tours use it but only kicking back to the biggest or select venues on the tour I think.
Apple sometimes does special deals and special rules with important providers, among many other tactics behind their moat. All single signons must also offer apple single sign-on, for instance, and they have even disabled access to customer accounts using their single sign-on for unrelated business disputes, though they walked it back in the big public example I'm aware of, the threat is there if you go against them in any way.
Nahh, not really - Vertex has a HUGE feature surface, and can run a ton of models and frameworks. Gemini happens to be one of them, but you could also run non-google LLMs, non LLM stuff, run notebooks against your dataset, manage data flow and storage, and and and…
Gemini is “just” an LLM.
Ticketmaster is in no way comparable, because they gouge customers and provide no protections.
Someone in the music industry explained that both bands and venues like Ticketmaster because then Ticketmaster is the "bad guy" and the band can just shrug their shoulders and pretend to be the victim while profiting enormously from Ticketmaster's evil practices.
Okay, all the app developers pull out of iOS because they're not actually useful, in fact they should be paying Apple!
How many people do you think would still buy iPhones if there are 0 apps on the app store? Lmaooo, it's almost like it's a co-operative relationship and Apple don't deserve a huge cut because it's the apps that sell their phones.
Appreciate the feedback!
1. There should be no need to create a project to use the Vertex Gemini API. I know Google AI Studio doesn't need a project, but that API is limited compared to Vertex API, which brings me to the next point.
2. There should be one unified API, not two! That'll help scale products with ease. Currently Google recommends using Google AI Studio API for simple projects and one-off scripts, and Vertex for "real" projects. No other competitor does this (look at OpenAI for instance).
3. The OpenAI compatibility layer isn't complete and doesn't support other Gemini features that only the Gemini API supports (e.g,. setting safety level).
4. Devs should need to install only one package to use Google Gemini. Please get rid of gauth.
5. The documentation on Gemini API is fragmented. Ironically, Googling "gemini api doc" doesn't lead to the page that discusses how to get started easily and quickly.
No way for you to scam me or make it hard ro cancel. I can view them all in the apple account subscription view.
No tricks, no unexpected behaviour.
I was wondering what Gemini Advanced is. I don't see any mention of a Gemini Advanced here, but there is a Gemini Pro and a Gemini Ultra: https://gemini.google/subscriptions/
I had gotten the impression that Workspace might entitle us to some API credits or something based on section 3A here where they describe how to authenticate with the API via your Workspace account https://github.com/google-gemini/gemini-cli/blob/main/docs/c... . That document does explicitly mention "Gemini Code Assist for Workspace" but I think I saw another website from Google agreeing with you and saying you can't use it with a Workspace account currently.
Yeah, this is all a mess. Time to go back to bed for six months and just continue using whatever my corporate overlords have already handed to me
I could see Stripe doing something like this. They protect the consumer and come down hard on the merchants.
Imagine them, and maybe a few other processors, competing for this business. The fee would probably drop below 30%. To a large degree, this is the sort of arrangement credit card processors already have between their merchants and consumers and that rate is single digit percentages. Not hard to imagine Visa or MasterCard running a SaaS transaction service for a 5-10% cut.
I’m a small time GCP customer for five or six years, and relatively tech competent, and I had a very difficult time getting Gemini code set up yesterday with Vertex API keys; finally I had to use gcloud to login from the CLI in combination with clicking a link and doing web sign on from Gemini. This frustrated me, not least because I have API direct calls to Vertex Gemini working from Aider, although I could not tell you exactly what incantation I finally used to make it work. In particular it didn’t look to me like the Gemini code app uses something like dotenv? I don’t recall now; upshot - could get it to tell me I was logged in wrong / had an oauth2 error / needed a project id at various times, but no inference.
What I wanted: to be able to go to a simple page tied to a google login and generate named API keys that can be used from anywhere to query Gemini models with a SINGLE key and environment variable kept in a .env file. I would prefer to pre-fill the account that debits by API usage. For an example, you could sign up for Anthropic API, OpenAI API, OpenRouter to see their customer flows. They are extremely simple in comparison to getting a new account (or even an old one) in shape to do metered billing for Gemini inference.
I then want this API key to work, regardless of what gcloud “knows” about me — am I logged in to a GCP account? Don’t care. What’s my current “Project?” Don’t care. What’s the difference between Vertex and Gemini? Don’t care.
As I write this, I bet a startup could be launched just offering this as a wrapper. This is surprisingly painful!
Thanks again for all the work; looking forward to seeing more out of Gemini.
I can't find any way to upgrade to a paid plan, is this even possible for individuals, or is it just "free or enterprise"?
/Edit: Okay I went through the Gemini docs. I found that in Google Cloud you can enable Gemini Code Assist Standard and Enterprise for the account
- Standard is $19.00/mo
- Enterprise is $45.00/mo
Difference between the 2 editions: https://cloud.google.com/products/gemini/pricing
/Edit2: Found the actual management screen: https://codeassist.google.com/overview
It's similar to how a bunch of projects get created whenever you use Apps Scripts.
Absolutely no offense but why do you (and a lot of people here) believe Google paid products gives you any privacy ?
I’m pretty sure even if they wanted to respect privacy of a subset of their users, they must have so much legacy code and data everywhere that they couldn’t even do it if they wanted to. And I’m not sure they’d want it anyway.
Stripe already is a second place, non centralized, off platform.
I don't want to hunt down my predatory subscriptions in multiple places.
30% is a robbery, and the confusion on the customer "ownership" is true, but it's not useful for the discussion to negate the advantage the _garden_ offers to the basic consumer
In the same vein: Games don’t cost less on the epic store despite their lower (compared to Steam) either, so as an end user it makes no difference where I buy games.
But I found it to a little bit clunky and I guess I like the ui of google, I mean, the point is to get the point across. If you really hate the gemini ui, I am pretty sure that there is stylus extension which can beautify it or change the styles to your looking.
I guess I am an android user but still I understand your icloud subscription but if you're only choice as to why to not switch to google is passwords (but maybe you can mention more?), then for passwords, please try bitwarden, I found it to be really delightful.
https://web.archive.org/web/20250611035305/https://one.googl...
I wonder what it will be next week.
you can export and import the passwords and you can sync your photos to google photos
What does set Gemini via Workspace apart from other offerings like AI Studio is the nerfed output limit and safety filters. Also, I never got Gemini to ground replies in Google search, except when in Deep Research, or to execute code. Finally, Workspace users of Gemini either cannot keep their chat history, or have to keep the entire history for a predetermined period (deleting individual chats is not allowed).
I'm sure there is technically nothing that stopped you from treating this "Pay with Apple" thing as just another payment method inside the google account, except maybe additional complexity and red-tape.
Seen this many times when PMs, POs, and Devs code by features instead of trying to actually solve something. I don't even want to know what mess of a database schema is behind this monstrosity.
Vertex API is managed by Vertex team in Google Cloud. This is a production ready infrastructure that is SRE managed but usually one or two steps from the bleeding edge.
Gemini API, Jules etc are built by Google Labs. This is close to the bleeding edge but not as production ready.
Maybe you like paying an extra 20%. That's your business. But fees like that affect the viability of lots of business ideas, including games. Having lower fees increases the pool of indie games.