I like Gemini 2.5 Pro, too, and recently, I tried different AI products (including the Gemini Pro plan) because I wanted a good AI chat assistant for everyday use. But I also wanted to reduce my spending and have fewer subscriptions.
The Gemini Pro subscription is included with Google One, which is very convenient if you use Google Drive. But I already have an iCloud subscription tightly integrated with iOS, so switching to Drive and losing access to other iCloud functionality (like passwords) wasn’t in my plans.
Then there is the Gemini chat UI, which is light years behind the OpenAI ChatGPT client for macOS.
NotebookLM is good at summarizing documents, but the experience isn’t integrated with the Gemini chat, so it’s like constantly switching between Google products without a good integrated experience.
The result is that I end up paying a subscription to Raycast AI because the chat app is very well integrated with other Raycast functions, and I can try out models. I don’t get the latest model immediately, but it has an integrated experience with my workflow.
My point in this long description is that by being spread across many products, Google is losing on the UX side compared to OpenAI (for general tasks) or Anthropic (for coding). In just a few months, Google tried to catch up with v0 (Google Stitch), GH Copilot/Cursor (with that half-baked VSCode plugin), and now Claude Code. But all the attempts look like side-projects that will be killed soon.
Apple is selling you a huge lucrative market.
Customers buy Apple’s curated marketplace.
Apple takes a cut for being in the middle and enabling all of this.
Believe me, I would never pay for most of the apps that I did pay for via Apple if it wasn’t via their marketplace and their consumer protections.
There is no counterfactual scenario where you and millions(!) of other ISVs get 100% of the same money without Apple.
What’s difficult to understand about these business relationships?
I could see Stripe doing something like this. They protect the consumer and come down hard on the merchants.
Imagine them, and maybe a few other processors, competing for this business. The fee would probably drop below 30%. To a large degree, this is the sort of arrangement credit card processors already have between their merchants and consumers and that rate is single digit percentages. Not hard to imagine Visa or MasterCard running a SaaS transaction service for a 5-10% cut.