Adobe deletes Bluesky posts after backlash

Yeah, I'm surprised by how many here are responding with weird Adobe rants. They posted fairly innocuous stuff, were attacked, and ultimately chose to abandon the platform as a result.

This sounds like a bigger indictment of the platform than anything to do with Adobe.

Maybe the people on the platform don't want it to get filled by bland corporate accounts like twitter did

Yes, they want it to be an echo chamber for one-sided political rants instead. Which is what it is now.

Twitter/X doesn’t have a problem with corporate accounts. They murdered reach on brand accounts in the algorithm loooong ago (mid 2010s), you basically will never see company tweets in the feed even if you follow them.

I think it’s more the fact that bluesky’s core demographic are angry political obsessives (who are angry enough about politics to join a new social network over said politics). I can’t think of a worse way to create a community of people than filtering by “I’m angry about political stuff.”

Turns out the old social norm of “don’t talk politics with neighbors” was an example of a good Chestertons fence.

Since when did a damn website have to be a "platform"? Did anyone ask to chat with Time Warner on the public AOL chatrooms of the 90s? Were Digg users interested in hearing from Blockbuster in the 2000s?

Adobe could try to offer virtual "office hours" with employees helping people learn to use the software, give something back to their users. Instead they immediately treated it like another marketing channel with a formulaic and lazy engagement bait question that I'm sure they thought would work the same way it does on Twitter and Instagram.

Platforms which drive away normal users with unwarranted hate become increasingly concentrated with toxic people over time.

If bluesky don’t find a way to escape this spiral of driving away normal people and attracting toxic people it’s going to become a sort of left-wing 4chan.

Have a peek at the Facebook comments on Adobe's account. The sentiment is the same. We live in an economy where customers have no outlet to have their concerns heard, while companies set up shop on communal forums to blast their bullhorn. Why should communication be one way?

It's interesting that you see this as a moderation issue for Bluesky rather than an opportunity for a billion dollar brand to rethink the way they communicate online.

Saying that BlueSky resembles Facebook comments isn't exactly a glowing review.

I'm addressing the assertion that mean comments will scare off 'normal people'. It hasn't yet on Facebook, Reddit, Instagram etc. Brand pages get blasted everywhere, it comes with the territory.

Facebook has size and inertia. Bluesky is small so needs high status early adopters. Such people have reputations to maintain so will avoid toxic drama like Bluesky. The sites are in different life stages.

How is the Adobe corporate account a "normal user"? Define "normal people"?

I don't think it possible with the the twitter/bluesky UI to not become dominated by grandstanding, attention starved, narcissists.

The same way a photo sharing app is going to become dominated by attention starved, narcissists posting sexy photos.

Normal users just don't have the same motivation to post.

It is like complaining rotting meat is attracting flies.

Oh no! Imagine if all the corporate advertisers left our social media platform!

That would be like Hacker News but without all the shills using it. Practically unrecognizable, all the "normal people" would be gone.

Truly an awful thought.