Adobe deletes Bluesky posts after backlash

As a lurker on both Bluesky and Twitter, I find Bluesky is a much more hostile place. Twitter is much more absurd but there is not as much anger.

Yeah, I'm surprised by how many here are responding with weird Adobe rants. They posted fairly innocuous stuff, were attacked, and ultimately chose to abandon the platform as a result.

This sounds like a bigger indictment of the platform than anything to do with Adobe.

Since when did a damn website have to be a "platform"? Did anyone ask to chat with Time Warner on the public AOL chatrooms of the 90s? Were Digg users interested in hearing from Blockbuster in the 2000s?

Adobe could try to offer virtual "office hours" with employees helping people learn to use the software, give something back to their users. Instead they immediately treated it like another marketing channel with a formulaic and lazy engagement bait question that I'm sure they thought would work the same way it does on Twitter and Instagram.

Platforms which drive away normal users with unwarranted hate become increasingly concentrated with toxic people over time.

If bluesky don’t find a way to escape this spiral of driving away normal people and attracting toxic people it’s going to become a sort of left-wing 4chan.

Have a peek at the Facebook comments on Adobe's account. The sentiment is the same. We live in an economy where customers have no outlet to have their concerns heard, while companies set up shop on communal forums to blast their bullhorn. Why should communication be one way?

It's interesting that you see this as a moderation issue for Bluesky rather than an opportunity for a billion dollar brand to rethink the way they communicate online.

Saying that BlueSky resembles Facebook comments isn't exactly a glowing review.

I'm addressing the assertion that mean comments will scare off 'normal people'. It hasn't yet on Facebook, Reddit, Instagram etc. Brand pages get blasted everywhere, it comes with the territory.