As a lurker on both Bluesky and Twitter, I find Bluesky is a much more hostile place. Twitter is much more absurd but there is not as much anger.
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This sounds like a bigger indictment of the platform than anything to do with Adobe.
Adobe could try to offer virtual "office hours" with employees helping people learn to use the software, give something back to their users. Instead they immediately treated it like another marketing channel with a formulaic and lazy engagement bait question that I'm sure they thought would work the same way it does on Twitter and Instagram.
If bluesky don’t find a way to escape this spiral of driving away normal people and attracting toxic people it’s going to become a sort of left-wing 4chan.