The sad thing (for artists) is that it seems like most Spotify listeners don't care.
Most of our music consumption today seems to be as a kind of background vibe rather than an appreciation of the music itself.
Free market means you can vote with your wallet. If you don't, then it says less about markets and more about our stated vs revealed preferences. Maybe we just don't care if real artists go away.
It was fascinating to experience.
Before you'd need to visit different record stores, hitting one every few days to check their latest in catalogue. Find the hidden boxes with low print releases, listen on a player and skip the needle around track grooves. Or have good friends recommending you stuff.
It got easier but I think we need to realise to find the signal on a sea of noise will probably require effort for a long time. Given time enough every new information discovery tool gets flooded by the noise, almost like a form of entropy.
How many of us are canceling their Spotify subscriptions over this? It wouldn't be some huge sacrifice, it's about the least we could do. Most of us won't. The "caring" is just lip service.
Why would/should they care? They are touted a service where you pay a monthly fee, and you get to consume anything they have. So now you're suggesting that music consumers are going to look for sustainably sourced music too?
As you've said, most people "like" music to have in the background, but are not music aficionados that look for anything other than whatever their influencer of choice says is trendy.
Meta: this feels like a similar problem as doctors and nurses vs administrators, teachers/professors vs administrators, devs vs management, and I’m sure there are others. The latter group takes a disproportionate share of profit, and claims it is justified because of the responsibility.
I see these asymmetries everywhere now.
We're pretty far away from any actual "free market" here.
Do people really want low effort things, or are they addicted to them in a loop that businesses are only too happy to reinforce?
I think public tastes are at least partially trained (or "learned"), they are very prone to addictive feedback loops, and they are not entirely shaped by something intrinsic but heavily influenced by what's on offer. And if what's on offer is intentionally cheap garbage...
In all honesty, do you think most Spotify listeners or even Apple music listeners have a decent understanding of the model in which artists are paid? Or an understanding that isn't from the mouth of said company?
To say we don't care is akin to saying most people don't care about how they contribute to child labor/exploitation, wage theft, global warming by buying and using products that contribute to those things. It's not that people don't care its that people don't have a reason to suspect is nefarious, nor do they feel the impact of it.
I see musicians on music videos, on radio and touring, how am I supposed to know they're severely disadvantaged when I listen to their music on a streaming platform?
I am the kind of listeners that care, but to be honest, indeed most people don't care, and what Spotify does is taking advantage of that fact which makes business sense.
Most people just listen to "chill music" and never care to find out the musicians behind the tracks. They may not even realize that lots of tracks sound very similar (for good reason -- they are created by the same musician[s]). They just need some music while studying/working.
I play instruments myself, and I force myself to listen to many different styles of music and delve deep into artists' works, so that I can be a better (amateur) musician. I don't listen to Spotify "chill" playlists, not just because of the practice described in this article, but because I could actually tell that the music was repetitive and low effort, and I can never find more albums made by those musicians when I occasionally find a track that I find interesting. Can you expect other listeners to think this way? No.
If I’m actually listening to the music, I’ll want it to be good.
The government protects intellectual property rights and they protect physical property rights. In a completely free market, you'd have to own an army to protect your company building. The people with the biggest army would own everything.
Intellectual property laws are in the constitution and are structured to allow the government to preemptively act on potential violations. For example seizing shipments that would violate patents or trademarks before any actual sale occurs. They can also create registration offices to certify claims publicly for the holders.
At the same time you were, and often still are, expected to physically protect your own property and the government largely can not preemptively act on potential issues. You must be a victim to receive service. To a large extent most property dispute /resolutions/ are handled through the civil courts. A criminal prosecution for theft may or may not be perused by a district attourney or certified by a grand jury, and even if it is, it does not make your injury whole.
You would still need a civil judgement to reclaim your property or it's claimed and adjudicated value. Once you have this judgement you are again personally responsible for enforcing it. You can file paperwork with the sheriff to audit their property and sell it or garnish their wages but you take all responsibility for this. Including finding their property or identifying their employer. None of this will happen on it's own simply because you were a victim of an actual property crime.
The standard risk model for a musical artist is massive-upfront-investment-for-a-tiny-chance-of-payoff-someday. A different model with smaller rewards and lower risks isn't "sad" - if it had existed 30 years ago I might be a professional musician today instead of an engineer
Regardless, I think it's not the full picture to say businesses simply give people what they want; businesses actually shape people's wants. That's what advertising is about...
Intellectual property is infinitely reproducible and someone else having it does not mean you cannot have it.
It's not their job to care. They like what they like, regardless of how it got there.
If they prefer junk software, shat out by dependency-addicted clowns, it's usually because it gives them what they need/want. I can get all huffy and elitist, but it won't change the facts on the ground: users prefer the junk. That's their right, and there's always someone willing to drop the bar, if it will make them money/prestige.
It's up to me, to produce stuff that gets users to prefer mine, over theirs. That means that I need to take the time to understand the users of my software, and develop stuff that meets their needs, at a price (which isn't just money -if my software is difficult to use, that's also a price) that the user is willing to pay.
Of course, in today's world, promotion and eye-candy can also affect what users prefer. Marketing, advertising, astroturfing reviews or GH stars, whatever, can affect what end-users prefer. I also need to keep that in mind.
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In reality, Spotify was subject to the outsized influence of the major-label oligopoly of Sony, Universal, and Warner, which together owned a 17 percent stake in the company when it launched. The companies, which controlled roughly 70 percent of the market for recorded music, held considerable negotiating power from the start.
... Ek’s company was paying labels and publishers a lot of money—some 70 percent of its revenue
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People want comforting background noise, the market gives it to them. They never asked for ethically sourced, organic, gluten-free comforting background noise, although if they do, I'm sure the market will be more than happy to provide them with that, and we can look forwards to "Chill Study Music Made by Adorable Orphan Children in Kenya Using Only Recycled Materials And Biodegradable Recording Equipment" or whatever :)
If you'd like to increase your income, you can try making formulaic smooth jazz for Spotify playlists instead of pretentious concept albums about your childhood trauma that no one will actually listen to ;)
people settle for "mediocrity" all the time. be it just what you deem "mediocre" (out of cluelessness and/or disrespect), if it's not a "generic idea of a song with lyrics and all" and just some mild electronica, or if it is really just kind of mediocre, which is a good fit in some situations nonetheless, and does actually have wider appeal due to its mediocrity.
"low effort" may overlap, in perception or in how things are actually made, with some simpler, subtler, not overproduced music. it really isn't a bad thing at all, so it's bizarre to see it get shaded so much.