The sad thing (for artists) is that it seems like most Spotify listeners don't care.
Most of our music consumption today seems to be as a kind of background vibe rather than an appreciation of the music itself.
Free market means you can vote with your wallet. If you don't, then it says less about markets and more about our stated vs revealed preferences. Maybe we just don't care if real artists go away.
How many of us are canceling their Spotify subscriptions over this? It wouldn't be some huge sacrifice, it's about the least we could do. Most of us won't. The "caring" is just lip service.
Do people really want low effort things, or are they addicted to them in a loop that businesses are only too happy to reinforce?
I think public tastes are at least partially trained (or "learned"), they are very prone to addictive feedback loops, and they are not entirely shaped by something intrinsic but heavily influenced by what's on offer. And if what's on offer is intentionally cheap garbage...
If I’m actually listening to the music, I’ll want it to be good.
Regardless, I think it's not the full picture to say businesses simply give people what they want; businesses actually shape people's wants. That's what advertising is about...
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In reality, Spotify was subject to the outsized influence of the major-label oligopoly of Sony, Universal, and Warner, which together owned a 17 percent stake in the company when it launched. The companies, which controlled roughly 70 percent of the market for recorded music, held considerable negotiating power from the start.
... Ek’s company was paying labels and publishers a lot of money—some 70 percent of its revenue
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?
People want comforting background noise, the market gives it to them. They never asked for ethically sourced, organic, gluten-free comforting background noise, although if they do, I'm sure the market will be more than happy to provide them with that, and we can look forwards to "Chill Study Music Made by Adorable Orphan Children in Kenya Using Only Recycled Materials And Biodegradable Recording Equipment" or whatever :)
If you'd like to increase your income, you can try making formulaic smooth jazz for Spotify playlists instead of pretentious concept albums about your childhood trauma that no one will actually listen to ;)
people settle for "mediocrity" all the time. be it just what you deem "mediocre" (out of cluelessness and/or disrespect), if it's not a "generic idea of a song with lyrics and all" and just some mild electronica, or if it is really just kind of mediocre, which is a good fit in some situations nonetheless, and does actually have wider appeal due to its mediocrity.
"low effort" may overlap, in perception or in how things are actually made, with some simpler, subtler, not overproduced music. it really isn't a bad thing at all, so it's bizarre to see it get shaded so much.