Bypassing Google's big anti-adblock update

Paying to avoid ads just makes your attention even more valuable to them. Always block them unconditionally and without any payment.

Ads are a violation of the sanctity of our minds. They are not entitled to our attention. It's not currency to pay for services with.

Can you elaborate a bit? Why would that make my attention more valuable than other's?

If you are a paying subscriber, you are self-identifying as (likely) a higher net-worth. The problem for ad platforms allowing paid opt-out is that the most valuable users leave the network.

Then they have to go to advertisers and say, “advertise on our network where all the wealthier people are not.” A brand like Tiffany’s or Rolex (both huge advertisers) aren’t going to opt into that.

Because by paying you are demonstrating you have more than enough disposable income to waste on their extortion. You're paying for the privilege of segmenting yourself into the richer echelons of the market. You're basically doing their marketing job for them and paying for the privilege.

At some point some shareholder value maximizing CEO is going to sit down and notice just how much money he's leaving on the table by not advertising to paying customers like you. It's simply a matter of time.

Take a third option. Don't pay them and block their ads. Block their data collection too. It's your computer, you are in control.

That’s quite a stretch. I loathe ads as much as anyone else here, but I don’t consider being exposed to them as violating the sanctity of my mind (is my mind even sacrosanct, such that it could be violated?) it’s just something I don’t like.

And yes, attention is absolutely a currency that can be used to pay for things. Like any other voluntary transaction, no one is entitled to my attention unless we both voluntarily agree to it.

> I don’t consider being exposed to them as violating the sanctity of my mind

I do. I think it's a form of mind rape. You're trying to read something and suddenly you've got corporations inserting their brands and jingles and taglines into your mind without your consent. That's unacceptable.

> attention is absolutely a currency that can be used to pay for things

No. Attention is a cognitive function. It has none of the properties of currency.

These corporations are sending you stuff for free. They are hoping you will pay attention to the ads. At no point did they charge you any money. You are not obligated to make their advertising campaigns a success.

They are taking a risk. They are assuming you will pay attention. We are entirely within our rights to deny them their payoff. They sent you stuff for free with noise and garbage attached. You can trash the garbage and filter out the noise. They have only themselves to blame.

That implies voluntarily paying attention to adverts, as an informal contractual obligation. You aren't allowed on Youtube any more because you haven't been allowing the adverts to influence you enough. You can't look away or think about something else, that's cheating on the deal.

You gotta love the mental gymnastics people will go through to convince themselves that not paying and blocking ads is the morally correct thing to do.

If you truly have those beliefs the right moral action is to not use YouTube at all but god forbid you'd have to make any sort of sacrifice.

I don't use Youtube at all, but I keep thinking I'm missing out and should make the effort to find a way to circumvent tracking. I can't see that the morality points to an obligation to absorb adverts. There can be no contract on the basis of what your mind must do.

Edit: let's step through this. If I use a towel placed over the computer to block ads, that's morally the same as using blocking software, I think? If I block the ads by putting my fingers in my ears and staring at the ceiling, also the same thing, morally. If I block them by watching them in a negative frame of mind, saying that I dislike ads and won't do what they suggest, I'm still doing the bad thing, the same as using an ad blocker - if it is a bad thing. My obligation, if it is an obligation, is to be receptive. Otherwise what, it's a sort of mind-fraud?

A YouTube subscription doesn’t exactly break the bank. Being able to afford it doesn’t make you wealthy.

Apart from that, you can bet that YouTube is pricing it in a way that they aren’t losing out compared to ad revenue.

It's a decent chunk of change for the sole purpose of avoiding ads on a single platform that barely pays the people actually producing the content. If you're looking to access premium content and YouTube Music, it's a slightly better value proposition (but only slightly, because YTM sucks, especially compared to what GPM used to be). For that ~$120 a year, you could buy a bunch of Steam games to occupy the same amount of time as your YT habit. Or you could buy a sub to services like Nebula which actually pay content creators decently. Or you could buy an external hard drive, install yt-dlp, and embrace Talk Like A Pirate Day, Groundhog Day-style.

Adding: advertisements use as many hacks as possible to grab your attention. You could broadly categorize things that behave in this way as akin to a) a baby's cries (attention-seeking by something that absolutely requires your assistance), b) an alarm (attention-seeking by something that seeks to warn you), or c) being accosted (attention-seeking by something that seeks to harm you for its own benefit). Which are advertisements most closely aligned with? Is it the same across all advertisements, or do intentions vary? People likely assign varying levels of morality to the above examples; does advertising inherit the morality of the most closely aligned example?

I mean, yeah, if you don’t actually get much use out of YouTube, then it might not be worth it to you. But that’s the same for all streaming services. And I wasn’t commenting on whether it’s worth it or not, which of course is subjective, but on how big an expense it is in absolute terms. The former doesn’t relate to the “higher net worth ads” argument, the latter does.

Personally I do like YouTube Music, due to all the user-uploaded content that isn’t available on other platforms.

The point is most people will never pay. That makes the Adblock/anti-adblock war inevitable for them. If you can afford it, you sidestep it. If you can’t or won’t, you don’t. Pretending there is some point where those folks would pay is a little delusional in my view.

Advertisements have been proven countless times to be a form of psychological manipulation, and a very potent one that works very well. After all, if it didn't work we wouldn't be seeing ads crop up literally every-fucking-where, including these days even in our very own night sky in the form of drone lightshows. The ad companies have huge teams of mental health experts in order to maximize the reach & impact of their advertisements on the general populace.

Ads are so powerful that they've even managed to twist the truth about plenty of horrific shit happening to the point of affecting the health and safety of real people, sometimes literally on a global scale. Chiquita bananas, De Beers, Nestle, Oil & Gas companies, and must I remind you of Tobacco companies (and surprise surprise, the same people who were doing the ads for Big Tobacco are the ones doing ad campaigns for O&G companies now)? There have been SO MANY examples from all these companies of using advertisements to trick and manipulate people & politicians, oftentimes just straight up lying, like the Tobacco companies lying about the adverse health effects despite knowing for decades what the adverse health effects were, Or Oil & Gas companies lying about climate change via comprehensive astroturfing & advertisement campaigns [1].

This all barely scratches the surface, too, especially these days where you have platforms like Google and Meta enabling genocides, mass political interference and pushing things like crypto scams, gambling ads and other similarly heinous and harmful shit to the entire internet.

The TL;DR of all of this is that yes, advertisements absolutely are psychological warfare. They have been and continue to be used for absolutely vile and heinous activities, and the advertisers employ huge teams of people to ensure that their mass influence machine runs smoothly, overtaking everyone's minds slowly but surely with nothing but pure lies fabricated solely to sell people products they absolutely do not, and will never need.

[1] https://www.youtube.com/watch?v=5v1Yg6XejyE

$12 is a week of chicken thighs, man. It's enough gas to make $60-$80 running UberEats orders. In America. In "absolute terms", it's $100+ dollars a year to turn off ads on a single platform for content the creators are compensated pennies for.

People who choose that without much thought - because it's barely an expense for them - are definitely tending towards "higher net worth" nationally, let alone globally. A lot of those people just don't realize it, because the entire point of seeking that kind of status is so that they can enter a socioeconomic bubble and not have to care about annoyances (like advertising).

Or rather, don't use YouTube without paying.

Youtube isn't free, and unlike a simple blog, requires tons of infrastructure and content creation. None of that is free, and people wanting that to be free is why we're in adscape hell.

Edit: I'd love for a competitor to youtube, but there isn't. Rumble isn't a real competitor, and none of my favorite channels place their content there either.

I wish there was a youtube alternative that was more of a federation, but every attempt I've seen of federations have been mess.

Not mind rape, actual rape.

It is still my right to murder to uphold your lack of morals

There is nothing immoral about this at all. They're the ones who chose to send people videos for free, gambling on the notion that people would look at the ads. Nobody is obligated to make their unwarranted assumptions a reality. They are as entitled to our attention as a gambler is entitled to a jackpot.

If someone gives you an ad filled magazine, you can rip out the ad pages and throw them in the trash, leaving only the articles you actually want to read. Same principle applies here. If some random person on the street gives you a propaganda pamphlet, are you obligated to read it just because some businessman paid for it? Of course not.

I'm not pretending. I know most people won't pay. The point is it doesn't matter.

They're giving their stuff away for free instead of charging money for it. They gambled on the notion that people would "pay" by watching ads. Unfortunately for them, attention is not currency to pay for services with. We will resist their attempts to monetize our cognitive functions. The blocking of advertising is self defense.

They have absolutely nobody but themselves and their own greed to blame. Instead of charging money up front like an honest business, they decided to tap into that juicy mass market by giving away free sfuff. Their thinking goes: if I give them free videos with ads, then they will look at the ads and I will get paid. That's magical thinking. There is no such deal in place. We are not obligated to look at the ads at all. They don't get to cry about their gamble not paying off.

> Youtube isn't free

Then charge for it like the other streaming services. If they send me ads, I'll block and delete them, manually or automatically, and I won't lose a second of sleep over it.

> requires tons of infrastructure and content creation

Not our problem. It's up to the so called innovators to come up with a working business model. If they can't, they should go bankrupt.

> They have absolutely nobody but themselves and their own greed to blame

They’re one of the most profitable media platforms on the planet. They’ll be fine. Nobody is crying. There are just willing participants—as you say, on both sides—in what I consider a pretty silly battle one can opt out of with a small amount of money.

Ads are social cancer that's spreading without any attention nor control from the authorities. Just like cigarettes 30 years ago.

They're profitable because people look at ads. By blocking their ads, we are reducing the return on investment of their advertising platform, ideally to zero. Extensions such as AdNauseam even push it into negative value territory by increasing costs for no benefit.

Ad blockers are an existential threat to them.