Bypassing Google's big anti-adblock update

I'd gladly pay for YouTube without ads if I trusted that it would remain ad free, but the track record from various companies on this is not good.

Paying to avoid ads just makes your attention even more valuable to them. Always block them unconditionally and without any payment.

Ads are a violation of the sanctity of our minds. They are not entitled to our attention. It's not currency to pay for services with.

Can you elaborate a bit? Why would that make my attention more valuable than other's?

Because by paying you are demonstrating you have more than enough disposable income to waste on their extortion. You're paying for the privilege of segmenting yourself into the richer echelons of the market. You're basically doing their marketing job for them and paying for the privilege.

At some point some shareholder value maximizing CEO is going to sit down and notice just how much money he's leaving on the table by not advertising to paying customers like you. It's simply a matter of time.

Take a third option. Don't pay them and block their ads. Block their data collection too. It's your computer, you are in control.

You gotta love the mental gymnastics people will go through to convince themselves that not paying and blocking ads is the morally correct thing to do.

If you truly have those beliefs the right moral action is to not use YouTube at all but god forbid you'd have to make any sort of sacrifice.