Most active commenters

    ←back to thread

    Material 3 Expressive

    (design.google)
    332 points meetpateltech | 13 comments | 13 May 25 17:20 UTC | HN request time: 0.681s | source | bottom
    Show context
    arp242 ◴[16 May 25 08:48 UTC] No.44003140[source]▶
    > Expressive design makes you feel something. It inspires emotion, communicates function, and helps users achieve their goals.

    I sometimes wonder if the people writing this sort of thing really believe what they're writing?

    Their case study is mostly just "make buttons that people use a lot stand out". Oh wow! Such emotion! Much feels!

    replies(8): >>44003200 #>>44003208 #>>44003644 #>>44003901 #>>44003972 #>>44003989 #>>44003992 #>>44004009 #
    rafaelmn ◴[16 May 25 08:58 UTC] No.44003200[source]▶
    Especially since it feels so bland and "corpo safe" - the only thing I have feelings about is selling this as expressive :D
    replies(2): >>44003225 #>>44007393 #
    1. andrepd ◴[16 May 25 09:01 UTC] No.44003225[source]▶
    No but look

    > We found a 32% increase in subculture perception, which indicates that expressive design makes a brand feel more relevant and “in-the-know.” We also saw a 34% boost in modernity, making a brand feel fresh and forward-thinking. On top of that, there was a 30% jump in rebelliousness, suggesting that expressive design positions a brand as bold, innovative, and willing to break from convention.

    replies(6): >>44003355 #>>44003408 #>>44003939 #>>44004354 #>>44006470 #>>44010340 #
    2. vermilingua ◴[16 May 25 09:25 UTC] No.44003355[source]▶
    I was positive that this was satire, but no that's genuinely right there in the post.
    replies(1): >>44003489 #
    3. jeffhuys ◴[16 May 25 09:35 UTC] No.44003408[source]▶
    > willing to break from convention

    By following this new shiny convention!

    replies(1): >>44008293 #
    4. owebmaster ◴[16 May 25 09:50 UTC] No.44003489[source]▶
    Google became a trillion dollars satire
    5. mnmalst ◴[16 May 25 11:12 UTC] No.44003939[source]▶
    I am a little afraid to ask but what is a "jump in rebelliousness"?
    replies(3): >>44004167 #>>44005097 #>>44005206 #
    6. junon ◴[16 May 25 11:40 UTC] No.44004167[source]▶
    Rebelliousness appears to be one of the emotion metrics they used to score the designs.
    7. mouse_ ◴[16 May 25 12:00 UTC] No.44004354[source]▶
    This reeks of "Defiant Jazz"
    8. sksrbWgbfK ◴[16 May 25 13:13 UTC] No.44005097[source]▶
    It's the new way hipsters use their fingers to push the buttons with their fingers. It's magical or something.
    9. noworriesnate ◴[16 May 25 13:23 UTC] No.44005206[source]▶
    It means a trillion dollar company is affirming people’s dissatisfaction with the status quo for even more $$$.
    replies(1): >>44006424 #
    10. krunck ◴[16 May 25 15:09 UTC] No.44006424{3}[source]▶
    While destroying the meaning of rebellion - which we could use a bit of right now.
    11. everybodyknows ◴[16 May 25 15:13 UTC] No.44006470[source]▶
    And they quantified each of those gains down to two full decimal places of precision!
    12. GuinansEyebrows ◴[16 May 25 18:09 UTC] No.44008293[source]▶
    That's disruption, baby!
    13. figassis ◴[16 May 25 22:30 UTC] No.44010340[source]▶
    So google has been tracking rebelliousness since when that today they have a 30% historical comparison?