←back to thread

Material 3 Expressive

(design.google)
335 points meetpateltech | 1 comments | | HN request time: 0.213s | source
Show context
arp242 ◴[] No.44003140[source]
> Expressive design makes you feel something. It inspires emotion, communicates function, and helps users achieve their goals.

I sometimes wonder if the people writing this sort of thing really believe what they're writing?

Their case study is mostly just "make buttons that people use a lot stand out". Oh wow! Such emotion! Much feels!

replies(8): >>44003200 #>>44003208 #>>44003644 #>>44003901 #>>44003972 #>>44003989 #>>44003992 #>>44004009 #
rafaelmn ◴[] No.44003200[source]
Especially since it feels so bland and "corpo safe" - the only thing I have feelings about is selling this as expressive :D
replies(2): >>44003225 #>>44007393 #
andrepd ◴[] No.44003225[source]
No but look

> We found a 32% increase in subculture perception, which indicates that expressive design makes a brand feel more relevant and “in-the-know.” We also saw a 34% boost in modernity, making a brand feel fresh and forward-thinking. On top of that, there was a 30% jump in rebelliousness, suggesting that expressive design positions a brand as bold, innovative, and willing to break from convention.

replies(6): >>44003355 #>>44003408 #>>44003939 #>>44004354 #>>44006470 #>>44010340 #
1. figassis ◴[] No.44010340[source]
So google has been tracking rebelliousness since when that today they have a 30% historical comparison?