Material 3 Expressive

> Expressive design makes you feel something. It inspires emotion, communicates function, and helps users achieve their goals.

I sometimes wonder if the people writing this sort of thing really believe what they're writing?

Their case study is mostly just "make buttons that people use a lot stand out". Oh wow! Such emotion! Much feels!

Especially since it feels so bland and "corpo safe" - the only thing I have feelings about is selling this as expressive :D

No but look

> We found a 32% increase in subculture perception, which indicates that expressive design makes a brand feel more relevant and “in-the-know.” We also saw a 34% boost in modernity, making a brand feel fresh and forward-thinking. On top of that, there was a 30% jump in rebelliousness, suggesting that expressive design positions a brand as bold, innovative, and willing to break from convention.

I am a little afraid to ask but what is a "jump in rebelliousness"?

It means a trillion dollar company is affirming people’s dissatisfaction with the status quo for even more $$$.