Hope the market is mature now and products like this succeed. All the best.
This is bootstrapped/indie hacker-ish. Would appreciate feedback.
What it is: You create a link (e.g. onair/yourname), and anyone can call you from it. Caller uses a web browser to make the call (not dedicated app). You can create as many links as you want, and can direct calls to colleagues in a round-robin or escalation manner.
In a way, it's like the "opposite of Calendly"; whereas Calendly is about meetings in the future, OnAir is about immediate meetings.
Motivation behind it: One of our SaaS products was struggling to grow. We believed that if we provide more "hand holding" to visitors on the landing page, it will increase conversion. It's like speaking to the guy behind the counter before making a purchase. That idea/experiment, over time, became OnAir.
Feedback: Identifying the perfect use case / customer has not been easy. E-Commerce store owners, which I thought would be ideal customer profile, are not responding as expected (e.g. "why use this instead of a WhatsApp button?"). The value of branded links, round-robin, recording/transcription, lead capture, etc does not seem to matter much to them. Ideas are welcome.
Hope the market is mature now and products like this succeed. All the best.
And by "call" I mean direct, synchronous, real-time conversation. Whether literally a phone call, or an online voice or video call.
There is less ambiguity usually during a real conversation.
Conversations tend to resolve very quickly because in the span of five minutes we can go back and forth on multiple questions, get clarity and finalize how we want continue. Some things require this but not everything. There is a balance as with everything.
> nearly half [of gen z] admit that speaking on the phone makes them feel anxious (49 per cent)
> an awkward phone call is one of the top three things they would most want to avoid (42 per cent)
That being said I'm quite confident there is enough of a market that doesn't dread talking on the phone that this company could do very well for itself and its founders financial goals.
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https://www.commbank.com.au/articles/newsroom/2023/06/CBA-Mo...
Strangely, it seems like the world is becoming more like me over time. I tend to think of my preferred communication style as strange and awkward because that's what a lifetime of experience has taught me but the new generation seems to also prefer it.
Often we end up convinced we are on the same page when we aren't just because our communication is constrained (and accelerated) by social protocol. At least when it is written out you can go back and re-read or directly quote someone. In meetings I find myself constantly pointing out when someone has been fundamentally misunderstood in a way that aligns with the listener's existing beliefs/preferences, "oh, I think what Frank is saying might actually be the opposite of [your interpretation]?".
There are pros and cons to different forms of communication. Sometimes a call can help cut through layers of misunderstanding, but for more complex topics, often it's difficult to get a group of people to all be present enough to share genuine understanding. School is a great example of how ineffective this can be.
So much quicker, easier, and less chance for miscommunication IME.
For me at least, the first one that picks up my call is the one who gets my money. "Send us an email, here's our WhatsApp, ..." kind of thing, I don't even try.
When I was young we had a landline at home and yes there were some telemarketing calls but they were not the majority. Most calls were from friends or family or legitimate other purposes. That's not how it is today, at least in my experience.
Part of it is that anything other than a local call used to cost money. So there was a financial disincentive to robo-call thousands of people hoping that you'd find one rube.
The problem runs the other direction as well. Friends in the US tell me that the local hospital no longer permits direct calls to rooms, on account of both robocalls and spams. It's now necessary to call through the operator.
This is a (slight) inconvenience to friends and family, and a considerable workload and staffing burden for the hospital.
I've been predicting the death of telephony, as in a universal direct-contact, single-directory (as in: everyone has an identifier which can be reached by any other party regardless of provider) for about a decade now. It's a death-by-a-thousand-cuts phenomenon, but increasingly it's difficult or impossible to reach specific individuals or organisations by phone. The issue isn't just landlines (used by a minority of households in many states, though some such as New York are apparently still above 50%, contrast < 20% throughout much of the central US), but all public switch telephone networks.
Expect a fragmentation to various online services (FB, WhatsApp, Google, Skype, Zoom), home-rolled networks, and those who just opt out fully.
I prefer in writing, because I always hope that when it eventually gets to a human, they can read the whole conversation and save a lot of time. Using voice, almost always, I have to repeat the information to each person as we go, and it's tiresome.
Internally however, once I figure out someone is haphazard with meeting time and meanders around in meetings getting precious little if any action done, I take proactive measures.
When they request a meeting, I ask for the agenda and the outcomes they want to take out of the meeting. Most of the time, everything is hashed out in advance in async channels and the meeting is either highly abbreviated from the original invitation or cancelled altogether because it turns out, the rest of the invited attendees also weren't crisp on what the meeting organizer wanted.
The number of people who call for a meeting simply because they haven't organized their thoughts, asked the right people the right questions, and are simply waiting around for someone to tell them what the correct next step is...is thankfully not an alarming number, but nonetheless simply a personally idiosyncratic annoyance to me.
Talking to B2B SaaS here:
If your service adds value to small to midsize firms, and we can sign up without calling and still get (a) team features, and (b) sign-in with Apple/Microsoft with a domain match (and/or SAML SSO, but that's hassle), you almost automatically have us as a paying client. (Sign in with GitHub and Google don't count if you are trying to get IdP using clients outside the tech bubble.)
We do not want to "Call Us". Likely those who could talk with you and make the decision cost more per hour than your service costs per year per user. Costs you money too, and the friction costs you more in missed opportunities.
We don't want to book meetings. We are building, not sitting on Zoom calls to hear "sales engineers" unable to answer basic tech or security questions we can answer ourselves once we have access to docs or better just use it.
You let individuals sign up. Firms are just individuals roaming in packs.
Let individuals sign up their packs too.
That is not at all my experience, and I'd correlate it more to junior/seniority than age directly. I think perhaps more junior there's a temptation to screen-share (screenshots over pasted code/errors too) to show how confusing something is, where with experience you're more comfortable asking a question(s) in text and understanding & applying the answer(s).
I wasn’t even convinced there was a working product after that.
So it goes both ways.