I'm happy to answer any questions around this! We've been working on this since update since we launched the product last year, so we're excited to be able to share it today.
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Right now, in Europe it's only available in a handful of countries (5 of 27). I'm in Spain, and I see I can spec a perfect machine and get it delivered just over the border in France, but I can't get the same thing delivered here just a couple of hours away, which is very surprising! My understanding was the single market & customs union etc should make going from 1 to N EU countries pretty easy.
Is this due to smoe regulatory issues, or needing to organize shipping differently for every country, or waiting to include an ñ key, or something else?
Right now, I'm very seriously looking at ordering one, renting a PO box in France and shipping the laptop here myself, which seems a bit ridiculous.
They gave a IMO good overview of the difficulties of selling to a new country in a previous post :
> With our supply improving, you may be wondering when you can order a laptop if you’re outside of the US and Canada. We selected and are bringing up our worldwide warehousing and fulfillment partner, which is one very key part of the equation, but it takes quite a lot more than that to enable a complete experience in each country. Picking Germany as one example, we need German language keyboards, a Type F power cable, in-box paperwork and labeling in German, localization for the Framework website, support documentation, and checkout flow, support for local payment methods, calculation of Euro prices and taxes, accounting support for German income, creation of legally sound Terms of Sale, Privacy, and Warranty policies for Germany, CE certifications, a local Authorized Representative to back up the certifications, determination of HS codes and tariffs, an Importer of Record to be able to deliver duty paid, German-language in-time-zone customer support, reverse logistics and RMA support for returns and repairs, region-specific sourcing of off the shelf memory and storage, trial builds of German laptops prior to production, and back-end ERP infrastructure to tie all of this together. That sounds like a lot, but it’s actually a drastically simplified summary.
I bought & imported a Supernote e-ink tablet from China the other day. The manufacturer offers none of the things mentioned above, heck their support team barely speaks English (but god knows they're trying!). Still everyone on Reddit loves them because they 1) produce a killer product, 2) provide great support when needed (e.g. send you a replacement or fix bugs), and 3) respond to community requests and regularly roll out software updates with fantastic new features.
Right now you're just forcing people to jump through hoops by not allowing them to directly order from anywhere.