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French supermarket's Christmas advert is worldwide hit (without AI) [video]

(www.youtube.com)
419 points gbugniot | 13 comments | 11 Dec 25 13:35 UTC | HN request time: 0.458s | source | bottom
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jsheard ◴[11 Dec 25 13:43 UTC] No.46231255[source]▶
OP is the original upload, but the agency reposted it with English subs after it got popular outside of France: https://www.youtube.com/watch?v=iLERt5ZkpQ4
replies(3): >>46232195 #>>46239082 #>>46239119 #
deltarholamda ◴[11 Dec 25 15:00 UTC] No.46232195[source]▶
You can tell it's great visual storytelling because you don't even need to know the words.

I guess the McDonald's ad didn't need words either, but it was just depressing and awful.

replies(5): >>46232505 #>>46238697 #>>46239205 #>>46241598 #>>46241879 #
Extropy_ ◴[11 Dec 25 15:23 UTC] No.46232505[source]▶
What was the McDonald's ad? Could you drop a link, perhaps?
replies(1): >>46232578 #
1. troyvit ◴[11 Dec 25 15:28 UTC] No.46232578[source]▶
Here's a guardian link that tells the story and includes the ad: https://www.theguardian.com/business/2025/dec/11/mcdonalds-r...
replies(5): >>46232592 #>>46237806 #>>46239214 #>>46242221 #>>46242619 #
2. Extropy_ ◴[11 Dec 25 15:29 UTC] No.46232592[source]▶
Cheers bro!
3. Sprotch ◴[11 Dec 25 21:59 UTC] No.46237806[source]▶
Thank you! Goodness, that ad made me want to barf
replies(2): >>46239004 #>>46243173 #
4. amelius ◴[11 Dec 25 23:47 UTC] No.46239004[source]▶
That ad looks like a concatenation of Tiktok shorts.
replies(3): >>46239159 #>>46240501 #>>46241274 #
5. ◴[12 Dec 25 00:02 UTC] No.46239159{3}[source]▶
6. nightshift1 ◴[12 Dec 25 00:07 UTC] No.46239214[source]▶
Sometimes telling the truth is unwelcome I guess.
7. ◴[12 Dec 25 03:17 UTC] No.46240501{3}[source]▶
8. littlestymaar ◴[12 Dec 25 05:57 UTC] No.46241274{3}[source]▶
That's what happens when you just concatenate the output of an AI trained in Tiktok shorts …

(Which is a shame, as IA video generation can do much better if the author cares a bit about what they're doing).

replies(1): >>46242486 #
9. ◴[12 Dec 25 09:01 UTC] No.46242221[source]▶
10. Tade0 ◴[12 Dec 25 09:45 UTC] No.46242486{4}[source]▶
Looking at it I see familiar elements, which are used by an artist going by the name Gossip Goblin to draw apocalyptic visions of a humanity far in the future that, for the N-th time, almost wiped itself out via increasingly invasive body modifications.
11. xg15 ◴[12 Dec 25 10:08 UTC] No.46242619[source]▶
> “However, we notice – based on the social comments and international media coverage – that for many guests this period is ‘the most wonderful time of the year’.”

How to make your corporate response sound even more AI than the actual AI...

> "And here’s the part people don’t see: the hours that went into this job far exceeded a traditional shoot. Ten people, five weeks, full-time.”

If it didn't even save time, then what was the point?

replies(1): >>46242899 #
12. IsTom ◴[12 Dec 25 10:54 UTC] No.46242899[source]▶
Ah the famous AI efficiency and productivity boost.
13. InsideOutSanta ◴[12 Dec 25 11:39 UTC] No.46243173[source]▶
Both because of the content, and because of the odd perspective shifts in the AI-generated footage. It made me feel like I was drunk.