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French supermarket's Christmas advert is worldwide hit (without AI) [video]

(www.youtube.com)
419 points gbugniot | 2 comments | 11 Dec 25 13:35 UTC | HN request time: 0.018s | source
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jsheard ◴[11 Dec 25 13:43 UTC] No.46231255[source]▶
OP is the original upload, but the agency reposted it with English subs after it got popular outside of France: https://www.youtube.com/watch?v=iLERt5ZkpQ4
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deltarholamda ◴[11 Dec 25 15:00 UTC] No.46232195[source]▶
You can tell it's great visual storytelling because you don't even need to know the words.

I guess the McDonald's ad didn't need words either, but it was just depressing and awful.

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Extropy_ ◴[11 Dec 25 15:23 UTC] No.46232505[source]▶
What was the McDonald's ad? Could you drop a link, perhaps?
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troyvit ◴[11 Dec 25 15:28 UTC] No.46232578[source]▶
Here's a guardian link that tells the story and includes the ad: https://www.theguardian.com/business/2025/dec/11/mcdonalds-r...
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1. xg15 ◴[12 Dec 25 10:08 UTC] No.46242619[source]▶
> “However, we notice – based on the social comments and international media coverage – that for many guests this period is ‘the most wonderful time of the year’.”

How to make your corporate response sound even more AI than the actual AI...

> "And here’s the part people don’t see: the hours that went into this job far exceeded a traditional shoot. Ten people, five weeks, full-time.”

If it didn't even save time, then what was the point?

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2. IsTom ◴[12 Dec 25 10:54 UTC] No.46242899[source]▶
Ah the famous AI efficiency and productivity boost.