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French supermarket's Christmas advert is worldwide hit (without AI) [video]

(www.youtube.com)
419 points gbugniot | 1 comments | 11 Dec 25 13:35 UTC | HN request time: 0.232s | source
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jsheard ◴[11 Dec 25 13:43 UTC] No.46231255[source]▶
OP is the original upload, but the agency reposted it with English subs after it got popular outside of France: https://www.youtube.com/watch?v=iLERt5ZkpQ4
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deltarholamda ◴[11 Dec 25 15:00 UTC] No.46232195[source]▶
You can tell it's great visual storytelling because you don't even need to know the words.

I guess the McDonald's ad didn't need words either, but it was just depressing and awful.

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Extropy_ ◴[11 Dec 25 15:23 UTC] No.46232505[source]▶
What was the McDonald's ad? Could you drop a link, perhaps?
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troyvit ◴[11 Dec 25 15:28 UTC] No.46232578[source]▶
Here's a guardian link that tells the story and includes the ad: https://www.theguardian.com/business/2025/dec/11/mcdonalds-r...
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Sprotch ◴[11 Dec 25 21:59 UTC] No.46237806[source]▶
Thank you! Goodness, that ad made me want to barf
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amelius ◴[11 Dec 25 23:47 UTC] No.46239004[source]▶
That ad looks like a concatenation of Tiktok shorts.
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littlestymaar ◴[12 Dec 25 05:57 UTC] No.46241274[source]▶
That's what happens when you just concatenate the output of an AI trained in Tiktok shorts …

(Which is a shame, as IA video generation can do much better if the author cares a bit about what they're doing).

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1. Tade0 ◴[12 Dec 25 09:45 UTC] No.46242486[source]▶
Looking at it I see familiar elements, which are used by an artist going by the name Gossip Goblin to draw apocalyptic visions of a humanity far in the future that, for the N-th time, almost wiped itself out via increasingly invasive body modifications.