Fwiw i oftrn let me aeropress brew for a few minutes. 30 secs is hella short.
I personally found that the time actually doesn't matter that much, you control extraction by grind size, water temperature and agitation. It might be that if you grind too fine you can still reduce extraction by cutting the time short, but that seems rather inconvenient for this method.
I usually let it steep for 5 minutes, but the exact time doesn't change much. Shorter times aren't that desirable for me anyway as the coffee is still too hot then as I start with boiling water.
It does make sense, if imagine pressing through in 5 seconds vs 30 seconds, that the paper filtration would work better in the slower press. But I'm not sure if anyone has scientifically measured this.
Actually wait, it's coffee. Someone has definitely scientifically measured it and probably published a two hour YouTube video with their results.
That was way too short. It looks like they've finally updated the instructions somewhat, now recommending 60 seconds before starting to plunge. [2]
It works because they also recommend a very fine grind, but that's still pretty short. It looks like Counter Culture recommends using regular pour-over grind and the inverted method and 2-3 minutes, [3] which happens to also be what I do. Though I'm not really particular, so long as it's somewhere between about 1.5 and 3.5 minutes. (Breakfast is a hectic time while also handling kids...)
1. https://www.seattlecoffeegear.com/pages/product-resource/aer...
2. https://aeropress.com/pages/how-to-use
3. https://counterculturecoffee.com/blogs/counter-culture-coffe...
The results will always be good. Maybe not the level you'd get with extremely high quality light roasted beans and a very careful pourover technique, but maybean aeropress isn't the best brewer for those beans in the first place.