Honestly just a heuristic that says any company simply on principle would rather leave than eat a 4000% price increase.
Honestly just a heuristic that says any company simply on principle would rather leave than eat a 4000% price increase.
$50k today + no more business vs 10 yearsx$5k business
If you really need to juice the quarterly numbers, it is a strategy
They were currently being paid some amount, and got their product in front of the next generation of Software Engineers. People who hopefully will like the product, and grow up to evangelize it in their workplace.
Instead now, they'll get paid $0 (because obviously the non-profit can't afford the new price) and they won't get their product in front of those students.
See similar example of Microsoft losing mindshare with the next generation in the early/mid 2000's by locking down paid access to all their developer tooling/documentation.