I genuinely don't understand this from a business perspective. They were getting money, then they jacked up the price to a degree that all but guarantees they will lose them as a customer. Sure it's small potatoes but they could have done like 30 seconds of research to see if the customer even has the means to pay before strong-arming them and getting nothing.
Honestly just a heuristic that says any company simply on principle would rather leave than eat a 4000% price increase.
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