996 as an employee, especially for companies that don’t offer fast growing stocks, is a super bad deal.
996 for a business owner or top exec at a big company? It’s the norm. And the risk-reward makes sense to them.
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Actual craft tasks like writing code tho? Definitely a recipe for burnout and shittier output, yep.
As a coder, you can accommodate downtimes on that schedule. You also see the result of your work (even code compiling is a dopamine hit). None of that exists if you’re meeting customers and investors - you’re playing the odds all day long and have to be 100% on all the time.