European Commission fines Google €2.95B over abusive ad tech practices

Going to pre-empt the comments that always pop up in these topics saying "Google/Meta/Apple will just leave the EU at this rate": Google still has around $20 billion yearly reasons to remain active in the EU. Talking Europe yearly net profit here, post-fine. No, they're not going to say "screw this fine, you can take your $20 billion per year, we're leaving!". The second that happens, shareholders will have Sundar's access revoked within the hour.

There is a number of countries where Google has to deal with large levels of protectionist barriers (not the EU, these fines aren't that) and they still operate there. Korea is just one example. Because there's still a lot of money to be made. China isn't a counterexample: Google stopped operating search in China because at that point there was not a lot of money to be made for them in search there.

The entire idea of "Oh they'll leave" is ridiculous, an empty threat from billionaires who are afraid of regulation.

The EU has 450M (+80M for UK & similar non-eu countries that are likely to follow the EU on such regulations) population to the US' 350M.

The moment the likes of Google, or Meta, or Microsoft, or whomever else leave the EU, they immediately create a market gap. A market gap that will then in short order be filled with a European company that, because of the population sizes, has a notable comparative advantage to the US tech company.

+ As much as HN's readership loathes to admit it, regulations like this are "Good, Actually". Google's monopolist practices are bad for both advertisers and services showing ads. Any would-be competitor that arises from Google leaving the market would, by virtue of being forced by law to not be so shitty, be the better option. (And yes, this does also apply to pretty much all of the other big tech regulations as well.)

Like, c'mon. "Monopolies bad" is capitalism 101. Even the US' regulators thought Google was going too far.

> The EU has 450M (+80M for UK & similar non-eu countries that are likely to follow the EU on such regulations) population to the US' 350M.

Europeans are much poorer on average though, so actual revenue figures are rather the inverse of these population figures (they actually skew much more to the US than that, but anyhow).