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I extracted the safety filters from Apple Intelligence models

(github.com)
534 points BlueFalconHD | 10 comments | 06 Jul 25 19:50 UTC | HN request time: 0s | source | bottom

I managed to reverse engineer the encryption (refered to as “Obfuscation” in the framework) responsible for managing the safety filters of Apple Intelligence models. I have extracted them into a repository. I encourage you to take a look around.
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trebligdivad ◴[06 Jul 25 20:56 UTC] No.44483981[source]▶
Some of the combinations are a bit weird, This one has lots of stuff avoiding death....together with a set ensuring all the Apple brands have the correct capitalisation. Priorities hey!

https://github.com/BlueFalconHD/apple_generative_model_safet...

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andy99 ◴[06 Jul 25 20:58 UTC] No.44483999[source]▶
> Apple brands have the correct capitalisation. Priorities hey!

To me that's really embarrassing and insecure. But I'm sure for branding people it's very important.

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WillAdams ◴[06 Jul 25 21:00 UTC] No.44484013[source]▶
Legal requirement to maintain a trademark.
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grues-dinner ◴[06 Jul 25 21:19 UTC] No.44484149[source]▶
In what way would (A|a)pple's own AI writing "imac" endanger the trademark? Is capitalisation even part of a word-based trademark?

I'm more surprised they don't have a rule to do that rather grating s/the iPhone/iPhone/ transform (or maybe it's in a different file?).

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1. sbierwagen ◴[06 Jul 25 21:30 UTC] No.44484231[source]▶
Yes, proper nouns are capitalized.

And of course it's much worse for a company's published works to not respect branding-- a trademark only exists if it is actively defended. Official marketing material by a company has been used as legal evidence that their trademark has been genericized:

>In one example, the Otis Elevator Company's trademark of the word "escalator" was cancelled following a petition from Toledo-based Haughton Elevator Company. In rejecting an appeal from Otis, an examiner from the United States Patent and Trademark Office cited the company's own use of the term "escalator" alongside the generic term "elevator" in multiple advertisements without any trademark significance.[8]

https://en.wikipedia.org/wiki/Generic_trademark

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2. ◴[06 Jul 25 22:13 UTC] No.44484564[source]▶
3. lupire ◴[06 Jul 25 22:58 UTC] No.44484900[source]▶
Using a trademark as a noun is automatically genericizing. Capitalization of a noun is irrelevant to trademark.

Even Apple corporation says that in their trademark guidance page, despite constantly breaking their own rule, when they call through iPhone phones "iPhone". But Apple, like founder Steve Jobs, believes the rules don't apply to them.

https://www.apple.com/legal/intellectual-property/trademark/...

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4. eastbound ◴[06 Jul 25 23:12 UTC] No.44484999[source]▶
That explains why Steve Jobs never said “buy an iPhone” or “buy the iPhone” but “buy iPhone” (They always use it without “the” or “a”, like “buying a brand”).
5. lxgr ◴[07 Jul 25 00:57 UTC] No.44485650[source]▶
Sure, but software that autocompletes/rewords users' emails and text messages is not marketing material.

Otherwise, why stop there? Why not have the macOS keyboard driver or Safari prevent me from typing "Iphone"? Why not have iOS edit my voice if I call their Bluetooth headphones "earbuds pro" in a phone call?

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6. lxgr ◴[07 Jul 25 01:00 UTC] No.44485661[source]▶
Is that true? If so, what else should Apple call the iPhone in their marketing materials?

I always thought the actual problem of genericization would be calling any smartphone an iPhone.

7. socalgal2 ◴[07 Jul 25 05:28 UTC] No.44487047[source]▶
Sounds like you found your next promotion at Apple. They can change anything. "I like Pepsi" -> "I like Coke" -> "I recommend Company A" -> "I recommend Company B". etc... "I'm voting for Candidate C" -> "I'm voting for Candidate D"

You can market it is helping people with strong accents to be able make calls and be less likely to be misunderstood. It just happens to "fix" your grammar as well.

8. kube-system ◴[07 Jul 25 15:29 UTC] No.44491389[source]▶
Because in regards to the rights to a trademark, what is critical is the use of the word in trade -- not just "marketing material" nor your phone calls to your friends.
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9. lxgr ◴[08 Jul 25 14:23 UTC] No.44500272{3}[source]▶
So if I write a business email to my colleague, if Apple doesn't autocorrect "Iphone" to "iPhone" in it, they risk losing the trademark?
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10. kube-system ◴[08 Jul 25 17:38 UTC] No.44502241{4}[source]▶
Your emails aren't very relevant. But the way Apple's represents their product is.