https://github.com/BlueFalconHD/apple_generative_model_safet...
To me that's really embarrassing and insecure. But I'm sure for branding people it's very important.
I'm more surprised they don't have a rule to do that rather grating s/the iPhone/iPhone/ transform (or maybe it's in a different file?).
And of course it's much worse for a company's published works to not respect branding-- a trademark only exists if it is actively defended. Official marketing material by a company has been used as legal evidence that their trademark has been genericized:
>In one example, the Otis Elevator Company's trademark of the word "escalator" was cancelled following a petition from Toledo-based Haughton Elevator Company. In rejecting an appeal from Otis, an examiner from the United States Patent and Trademark Office cited the company's own use of the term "escalator" alongside the generic term "elevator" in multiple advertisements without any trademark significance.[8]