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534 points BlueFalconHD | 1 comments | | HN request time: 0.226s | source

I managed to reverse engineer the encryption (refered to as “Obfuscation” in the framework) responsible for managing the safety filters of Apple Intelligence models. I have extracted them into a repository. I encourage you to take a look around.
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trebligdivad ◴[] No.44483981[source]
Some of the combinations are a bit weird, This one has lots of stuff avoiding death....together with a set ensuring all the Apple brands have the correct capitalisation. Priorities hey!

https://github.com/BlueFalconHD/apple_generative_model_safet...

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andy99 ◴[] No.44483999[source]
> Apple brands have the correct capitalisation. Priorities hey!

To me that's really embarrassing and insecure. But I'm sure for branding people it's very important.

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WillAdams ◴[] No.44484013[source]
Legal requirement to maintain a trademark.
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grues-dinner ◴[] No.44484149[source]
In what way would (A|a)pple's own AI writing "imac" endanger the trademark? Is capitalisation even part of a word-based trademark?

I'm more surprised they don't have a rule to do that rather grating s/the iPhone/iPhone/ transform (or maybe it's in a different file?).

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sbierwagen ◴[] No.44484231[source]
Yes, proper nouns are capitalized.

And of course it's much worse for a company's published works to not respect branding-- a trademark only exists if it is actively defended. Official marketing material by a company has been used as legal evidence that their trademark has been genericized:

>In one example, the Otis Elevator Company's trademark of the word "escalator" was cancelled following a petition from Toledo-based Haughton Elevator Company. In rejecting an appeal from Otis, an examiner from the United States Patent and Trademark Office cited the company's own use of the term "escalator" alongside the generic term "elevator" in multiple advertisements without any trademark significance.[8]

https://en.wikipedia.org/wiki/Generic_trademark

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lxgr ◴[] No.44485650[source]
Sure, but software that autocompletes/rewords users' emails and text messages is not marketing material.

Otherwise, why stop there? Why not have the macOS keyboard driver or Safari prevent me from typing "Iphone"? Why not have iOS edit my voice if I call their Bluetooth headphones "earbuds pro" in a phone call?

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1. socalgal2 ◴[] No.44487047[source]
Sounds like you found your next promotion at Apple. They can change anything. "I like Pepsi" -> "I like Coke" -> "I recommend Company A" -> "I recommend Company B". etc... "I'm voting for Candidate C" -> "I'm voting for Candidate D"

You can market it is helping people with strong accents to be able make calls and be less likely to be misunderstood. It just happens to "fix" your grammar as well.