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How much do you think it costs to make a pair of Nike shoes in Asia?

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689 points taubek | 4 comments | 09 Apr 25 12:58 UTC | HN request time: 0.001s | source
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gorfian_robot ◴[09 Apr 25 16:14 UTC] No.43633751[source]▶
Nike doesn't sell shoes. Those are a loss leader. They sell you brand and lifestyle bullshit at a very high markup.
replies(2): >>43633769 #>>43634705 #
crazygringo ◴[09 Apr 25 17:19 UTC] No.43634705[source]▶
That's a bold claim. Do you have a source for that?
replies(1): >>43640971 #
1. gorfian_robot ◴[10 Apr 25 05:37 UTC] No.43640971[source]▶
subtlety is lost. I am saying they aren't selling you $200+ shoes. They are selling you a shoe that maybe costs them $10 and $190+ of "brand".
replies(3): >>43641672 #>>43643030 #>>43643111 #
2. echoangle ◴[10 Apr 25 07:51 UTC] No.43641672[source]▶
So how are they loss leaders? I understood the comment as "Nike makes a loss on shoes and actual profits come from the other branded stuff they sell".
3. hmmm-i-wonder ◴[10 Apr 25 12:10 UTC] No.43643030[source]▶
I would also say Nike WANTS to be a lifestyle brand, but in public perception they haven't been able to move out of an athletic shoe brand.
4. crazygringo ◴[10 Apr 25 12:24 UTC] No.43643111[source]▶
No, you said they were loss leaders, which means Nike loses money on them.

Now you're saying they're not, that Nike makes massive, massive profits on them.

Sorry if I'm not seeing your "subtlety" here. But instead of blaming me for misunderstanding you, it's fine to just say whoops, that you were mistaken about the term you used, or meant something else. We all have brain farts sometimes ;)

Also, the article itself gives actual numbers. You don't need to make up your own here, which are not correct.