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How much do you think it costs to make a pair of Nike shoes in Asia?

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689 points taubek | 1 comments | 09 Apr 25 12:58 UTC | HN request time: 0s | source
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gorfian_robot ◴[09 Apr 25 16:14 UTC] No.43633751[source]▶
Nike doesn't sell shoes. Those are a loss leader. They sell you brand and lifestyle bullshit at a very high markup.
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crazygringo ◴[09 Apr 25 17:19 UTC] No.43634705[source]▶
That's a bold claim. Do you have a source for that?
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gorfian_robot ◴[10 Apr 25 05:37 UTC] No.43640971[source]▶
subtlety is lost. I am saying they aren't selling you $200+ shoes. They are selling you a shoe that maybe costs them $10 and $190+ of "brand".
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1. hmmm-i-wonder ◴[10 Apr 25 12:10 UTC] No.43643030[source]▶
I would also say Nike WANTS to be a lifestyle brand, but in public perception they haven't been able to move out of an athletic shoe brand.