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689 points taubek | 1 comments | | HN request time: 0.233s | source
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gorfian_robot ◴[] No.43633751[source]
Nike doesn't sell shoes. Those are a loss leader. They sell you brand and lifestyle bullshit at a very high markup.
replies(2): >>43633769 #>>43634705 #
crazygringo ◴[] No.43634705[source]
That's a bold claim. Do you have a source for that?
replies(1): >>43640971 #
gorfian_robot ◴[] No.43640971[source]
subtlety is lost. I am saying they aren't selling you $200+ shoes. They are selling you a shoe that maybe costs them $10 and $190+ of "brand".
replies(3): >>43641672 #>>43643030 #>>43643111 #
1. crazygringo ◴[] No.43643111[source]
No, you said they were loss leaders, which means Nike loses money on them.

Now you're saying they're not, that Nike makes massive, massive profits on them.

Sorry if I'm not seeing your "subtlety" here. But instead of blaming me for misunderstanding you, it's fine to just say whoops, that you were mistaken about the term you used, or meant something else. We all have brain farts sometimes ;)

Also, the article itself gives actual numbers. You don't need to make up your own here, which are not correct.