Apple Invites

I really hope this fails.

Apple will use it's dominant position to create lock in like how they did with iMessage instead of cooperating with other platforms on a common standard.

Oder friends and family are surprised when they want to video call over Facetime and find it hard to believe other people's phones don't have Apple apps.

From the article… Guests can view and respond to an invitation using the new iPhone app or on the web without needing an iCloud+ subscription or an Apple Account

Sounds like there’s no Apple walled garden lock-in for recipients of the Invites? Only for creating/managing them?

I was actually pretty excited about this until so read it was iCloud+ only. I think it is maybe a long-term strategic mistake to lock this behind iCloud+ and also a bad omen for the direction Apple is going in. In the past this would have been a free app.

If Apple did not lock this behind iCloud+ I think it would have quickly become a standard for a lot of users and been another feather in Apple’s cap of why a user might want an iPhone. Maybe they could have added upsells like gift an Apple Card or something or made money through affiliate gift giving links or something.