Apple Invites

I was actually pretty excited about this until so read it was iCloud+ only. I think it is maybe a long-term strategic mistake to lock this behind iCloud+ and also a bad omen for the direction Apple is going in. In the past this would have been a free app.

If Apple did not lock this behind iCloud+ I think it would have quickly become a standard for a lot of users and been another feather in Apple’s cap of why a user might want an iPhone. Maybe they could have added upsells like gift an Apple Card or something or made money through affiliate gift giving links or something.

Before I saw it was iCloud+ only, I thought it was a sort-of clever way to get people even more locked into the ecosystem. I assumed that the shared photos would add to people's reliance on iCloud, and get some to upgrade to higher tiers to fit all their photos.

I was quite surprised to learn it wasn't free. I had heard about this "sherlocking" on Twitter but hadn't read the details. I can't think of a time when Apple Sherlocked something but didn't make it free. In fact, making it free is kind of part in parcel of Sherlocking, since that's what really kills the other business. Here, plenty of people will keep using the existing competitors because they don't want to have to pay for iCloud+.

I think they needed a new app / feature to make iCloud+ a more compelling reason for some?

I think they may have locked it behind iCloud+ because one of the big features it offers is a shared photo album, which of course utilizes iCloud. Anyone without iCloud+ is essentially going to be unable to use that feature. And yeah...it also pushes people into paying for iCloud+, though you can get on the $1/mo plan in order to access this, so it's not like it's very expensive.

You get 5GB of iCloud storage for free. I figured this was a way to get people closer to/over the limit.

I get that the iCloud tiers start cheap, but having 50GB doesn't really do anything for me since it's still not big enough to back up an iPhone. And there's zero chance I'm going to start paying for a monthly service in order to get access to an evite clone that I would use a couple times a year. Maybe there are big partiers out there that would upgrade just for this, but this seems like an impending flop to me.

I assume one could start and then cancel a subscription, though, so you could just pay about a buck every time you want to use the app. That’s a lot of friction, though.

I have iCloud+ base tier, but I use it just for iMessage, Drive, and other non-photo apps (I back up my photos to my NAS). I don’t back up my whole phone because all the data I care about is already backed up. I also like being able to use Private Relay when I want. All that is to say that for me the $1 plan is great and I still have plenty of space for shared album photos from events (which I later will move off of iCloud). But I get that I’m a pretty unusual use case.

What takes up the most space in iCloud, such that the free 5GB tier isn't enough?

Occasionally I’ll have large shared albums of photos and videos, but I always clean them up.