I tried every top email marketing tool

The article is “I tried every top email marketing tool” and starts with eliminating a majority of the field based on an arbitrary rubric of what the author specifically is looking for. Then fails to compare essentially anything about the tools to provide any semblance of a useful review for any other person to consume for their own research. I have to agree with the other poster that this really just seems to be a reasonable attempt to get affiliate link click throughs.

OP here.

What would you compare the tools on? Be specific

I think the issue here is with the word "tried" and what that communicates. I think "compared" would be far more appropriate.

Deliverability, price, pricing model, api/automation, UI, email builders, support, etc.

The article is just “why we chose breva” and is very specific to you. As far as I can tell you didnt even use half of the offerings since they were ruled out purely due to pricing models.

EDIT: just an example. If I wanted to know about sendgrid and how it compares, the only information this page gives me is “it has an overage charge”. How am I supposed to consume this article as an informative comparison?

… We didn’t choose Brevo.

You didn’t even read the article!

That’s fair! I actually “tried” more than the “elite 6” but I eliminated many of those tools for different reasons

This is not a universal comparison. This is the story about how I tried 25 email marketing tools. I’m sharing my subjective experience. You might be looking for something that my article doesn’t claim to offer.

Sorry, mailerlite. I definitely read it and just swapped your 2nd pick.

Everyone is free to pick their own criteria, but the fact that this article doesn’t even seem to mention deliverability as a factor is very confusing.

The degree to which your emails actually reach people’s inbox is the most important thing BY FAR and there is considerable variability between platforms on this metric.

I also find Mailchimp’s pricing and dark patterns extremely frustrating but it also has the best deliverability of any platform I have tried by a mile, which can’t just be hand-waved away.

But you didn't try 25. You eliminated based on criteria and tried substantially fewer.

I tried every gym in the world, but I can only pick those in my local area due to location concerns. So of the six gyms in my area...