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I tried every top email marketing tool

(www.sitebuilderreport.com)
244 points steve-benjamins | 1 comments | 15 Nov 24 13:23 UTC | HN request time: 0.228s | source
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JamesSwift ◴[16 Nov 24 20:19 UTC] No.42158973[source]▶
The article is “I tried every top email marketing tool” and starts with eliminating a majority of the field based on an arbitrary rubric of what the author specifically is looking for. Then fails to compare essentially anything about the tools to provide any semblance of a useful review for any other person to consume for their own research. I have to agree with the other poster that this really just seems to be a reasonable attempt to get affiliate link click throughs.
replies(2): >>42159123 #>>42163955 #
1. CPLX ◴[17 Nov 24 12:53 UTC] No.42163955[source]▶
Everyone is free to pick their own criteria, but the fact that this article doesn’t even seem to mention deliverability as a factor is very confusing.

The degree to which your emails actually reach people’s inbox is the most important thing BY FAR and there is considerable variability between platforms on this metric.

I also find Mailchimp’s pricing and dark patterns extremely frustrating but it also has the best deliverability of any platform I have tried by a mile, which can’t just be hand-waved away.