FTC announces "click-to-cancel" rule making it easier to cancel subscriptions

There are so many things like this that have needed fixing for such a long time. The fact that something is happening, even slowly, is so heartening.

If your reaction is wondering if this is legal then you should be interested in the passing of new laws that make it unequivocally legal. Society should be able to govern itself.

This feels like one of those things that could be solved on the payment end with something like a unique payment ID for each subscription, rather than giving a CC number. Then you just enable or disable payment IDs (perhaps for a limited time, e.g., "create a payment ID that works for Netflix for the next three months but not after that"), rather than relying on vendors to decide whether they feel like charging you or not.

The problem, is that not paying does not get you out of the legal obligation to pay. Most companies won't follow up because the cost isn't worth it, but there are definitely organizations that will go after you or sell your debts to collection agencies...

The marginal cost to a gym/ISP of the remaining duration of your contract is basically zero, especially if you're not going to use it, and they can get a few more dollars by being a jackass about it. In aggregate the incentives dominate.

Yes. The problem is the current law. Which needs to be changed. Make these predatory contracts illegal.

I don't think these sorts of contracts should be illegal. I think a lot of things around them should be, like gyms requiring you to go in-person to cancel, or offering a terrible phone service to cancel, or marketing it deceptively such that you were unaware it was a contract.

But getting a discount in exchange for a longer-term commitment is often a benefit to consumers.

I just paid Visible for a year of cellular service up front and it was far cheaper than paying monthly – truly a great deal. I was able to front that money now, but if I paid a slightly higher per-month price in exchange for a year contract, that would be the same but with less money required up front.

> But getting a discount in exchange for a longer-term commitment is often a benefit to consumers.

This is already framing it in marketing terms. You're not getting a discount but being charged an artificial price premium for less/no commitment. This can get especially obscene in places where gyms are required by law to offer monthly membership options but they charge a significant markup if you go that route.

All of this has the effect of suppressing competition.