FTC announces "click-to-cancel" rule making it easier to cancel subscriptions

There are so many things like this that have needed fixing for such a long time. The fact that something is happening, even slowly, is so heartening.

If your reaction is wondering if this is legal then you should be interested in the passing of new laws that make it unequivocally legal. Society should be able to govern itself.

This feels like one of those things that could be solved on the payment end with something like a unique payment ID for each subscription, rather than giving a CC number. Then you just enable or disable payment IDs (perhaps for a limited time, e.g., "create a payment ID that works for Netflix for the next three months but not after that"), rather than relying on vendors to decide whether they feel like charging you or not.

A number of credit card companies offer virtual card numbers that you can generate to avoid giving out your real number. I agree that it should be more normalized, widespread, and automatic, but it is already possible to start doing this today.