I'm happy to answer any questions around this! We've been working on this since update since we launched the product last year, so we're excited to be able to share it today.
replies(43):
Any news on plans for AMD models?
This is the only thing stopping me from getting a Framework laptop right now. I'd pay a premium for it as well.
AMD is important for multiple reasons.
First, it shows that they listened to feedback. From way over here in the corner it seems like AMD has been the most requested feature for the Framework.
Second, many people perceive that AMD outperforms Intel.
Third, many people think it is extremely important to reward positive competition in the market place.
Eighth, it would truly, truly prove the upgradeability and versatility of the Framework. Then we could move on to imagining dual^H^H^H^Hquad-Arm boards and RISCV boards and other fantasies.
I would argue one of the most glaring problems with selling Framework laptops was that they where "still" on Intel 11th Gen hardware which is often perceived as "not so grate" of a choice.
I'm sure they would love to also ship AMD based mobos (and Arm too) but it needs to be profitable, i.e. the additional sales gained through also supporting AMD must outclass the higher logistic cost as well as higher development cost. This might not seem like a big deal but from the little experience I have with logistics and things like maintaining Intel and AMD BIOS support, still having pressure to also ship a faster Intel mother board etc. I highly duped this makes any sense at this point in time.
Also, yes many people perceive AMD outperforms Intel, but many also perceive the opposite! Sure competition is grate, but Framework is not yet a well established company. Lastly I don't think they need to technically prove that upgrading to AMD or ARM is possible, the problem is not technology but logistics, resources (BIOS maintenance, testing, etc), supply-chains and potentially shitty contracts and practices by Intel (and other Companies).
So IMHO they need to first establish themself well, and then branch out.