SEO is so broken, it's not about website content or website quality. It's about how much money you pay to some punks - "SEO experts" who are hacking a system. I'm so sick of that.
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The format goes like this: Lately people are searching for XYZ but is it safe to search for XYZ? What experts say for XYZ? To find out continue to read our article.
Then it's followed by wall of text made of keywords(in sentences that don't make sense), if you are lucky there would be the opening hours(which are often not accurate) somewhere down the text.
But that doesn't stop there. Even actual news articles are written for the consumption of the Google bot, the sentences often don't make sence, they are repeated multiple times with the synonyms of one of the words, making it into a lengthy article that doesn't have any meat beyond the title.
I argue that the problem is not SEO experts with low ethics, the problem is the way the business is structured. SEO experts don't do it for the sake of the art but because they are paid to do it. They are paid to do it because it has a positive ROI on bringing eyeballs and people pay Google for eyeballs, then Google pays those who generate the eyeballs.
Isn't it better for Google and everyone involved if you can't find what you are looking for, continuing your search brings more eyeballs? It's not like you are going to switch to Bing? You are also not going to abandon the internet and go to a library.
I've noticed a rise of that as well. With some searches such spam is all I've received. But that's really a problem in all languages Google supports I think.
There's even malware that infects websites and generates such content, not sure what's the point of that. Anyone knows?