Epic Games has filed a lawsuit [1] and published a Fortnite-themed parody of Apple's "1984" [2] to get some publicity for it.
[1] https://cdn2.unrealengine.com/apple-complaint-734589783.pdf
replies(8):
[1] https://cdn2.unrealengine.com/apple-complaint-734589783.pdf
Some of them are just better at bamboozling schmucks^Wmore naive consumers into becoming their loyal fans and projecting some nobler characteristics onto these corporations, and even identifying with their brand, and becoming an unpaid extension of the corporation's PR department by arguing for them ferociously on online forums.
There is nothing ideological about why Epic is doing this. The merely did their calculations and determined (or at worst made a safe bet) that the money invested in this will cause them to get more money in the long run, regardless of the outcome.