Apple just kicked Fortnite off the App Store

If I go to the App Store on my phone, and go to my "Purchased" list, Fortnite is still listed there. I wasn't up to date, and clicking on "update" gives the message:

    "Fortnite" No Longer Available. The developer has removed this app from the App Store.

Interesting wording. I wonder if they only have one message for pulled-by-Apple vs pulled-by-dev?

Epic effectively pulled it themselves when they unilaterally broke their agreement.

I think Apple's cut is egregious but at the same time, they're not a monopoly. My main gripe is that they're behaving as if they're bringing value that the developers are riding on, when in reality nobody would buy iPhones if it weren't for the value that many developers are bringing to the platform, often at no cost to Apple.

Who else is apple competing with to put apps on iphones? Compared to android where you have indy devs, samsung store, play store, or any other store; it's a clear monopoly.

There isn't an iPhone industry, there's a smartphone industry, and Apple (despite all their profits) only controls a small portion of that business.

Their strategy also adds a lot of consumer value. I use an iPhone specifically because I understand the tradeoffs between freedom and reliability/security, and I go for the reliability/security. Not everyone wants a second job playing sysadmin on their smartphone.

That's not the point though. Apple wants 30% regardless of what service you offer. While it's understandable (to a degree) for the app itself, it's not for something you purchase in the app.

Fortnite money has nothing to do with Apple. If they would only charge the processing fee and whatnot there would be no debate. Compare it to paying Apple for subscribing to Netflix/Spotify/Amazon. What is their accomplishment in this case?

I completely agree that Apple's treatment of developers is terrible, and that Apple should be shining their shoes and thanking them for selling Apple's products for them. At the same time I'm happy that Apple is being strict when developers try to skirt the rules, as I appreciate the rigorously-maintained platform. I seriously appreciate the no-BS treatment of subscriptions, because so many services make unsubscribing a complete nightmare. Whenever there's an option, I will take the App Store subscription over anything else.

If it were up to me, Apple would charge more like 3% and keep all other factors the same in terms of strictly shutting down developers who try to skirt the policies.