Wasn't it even Tron who didn't qualify for the special effects oscar because they "used computers"?
It's interesting that it's no longer "computer bad", now it's "AI bad".
Soon, we’ll have no idea what’s AI-generated or not. I care about good, tight story telling.
In the case of this ad.. it’s okay?
If all you care about is just the story then maybe you personally will be satisfied but a lot of people cared about the animations, cinematography, etc, and all of the work that went into that.
Having to do things for-real also kept things grounded. Modern action movies are often cartoon-like with supposedly human characters stringing together super-human moves that’d leave a real person with dislocated shoulders, broken bones, and brain damage, because they’re actually just CG, no human involved.
[EDIT] OMG, or take Bullitt (1968) versus, say, the later Fast and the Furious sequels (everything past Tokyo Drift). The latter are basically Pixar's Cars with more-realistic textures. They're cartoons with live-action talking segments. Very little actual driving is depicted. Bullitt may have used the movie-magic of editing, but someone did have to actually drive a car, for every shot of a car driving. Or at least they had to set up a car with a dummy to convincingly crash. What you're seeing is heightened, but basically within the realm of reality.
Or take A Bridge Too Far. It's a bit of a mess! Make it CG and it'd be outright bad. But ho-lee-shit do they blow up a lot of stuff, like, you cannot even believe how much. And look at all those tanks and armored vehicles they got! And planes! And extras! Those are all 100% real! AND ALL THE KABOOMS! And it all looks better than CG, to boot. The spectacle of it (plus some solid performances) saves the movie. Make all the FX CG and it'd be crap.
Imagine a Jackie Chan movie with CG stunts. What is even the point. It'd be trash.
But only bad CGI is visible. I guarantee you have watched CGI footage and not noticed. At all.
The problem over the last decade or so hasn't been the technical limits of CGI, but studio unwillingness to spend enough on it to make it good.
And directors have also become less creative. You can find UK newsreels from the 50s on YouTube, and some of the direction and editing are superb - a beautiful mix of abstraction, framing, and narrative.
Most modern directors don't have that kind of visual literacy. The emphasis is more on spectacle and trying to bludgeon audiences into submission, not on tastefulness and visual craft.
Fury Road is pure wall to wall CGI. People keep pointing to it as some example of doing things with live action when the entire movie is soaked with CG and compositing.
https://www.fxguide.com/fxfeatured/a-graphic-tale-the-visual...
There's a good chunk of modern blockbusters that will CGI everything in a scene except the lead actor's face - and sometimes that too.
Predates computers, they used to paint out wires and whatnot by hand and it usually looked just as good.
> Compositing
Predates computers. They've been doing it since forever with miniature overlays, matte paintings, chromakey, double exposures, and cutting up film negatives with exacto blades.
> color grading
Literal cancer which ruins movies every goddamn time. The fact that they shoot movies with this kind of manipulation in mind changes how they use lighting and makes everything flat with no shadows, no depth, everything now gets shot like a soap opera. This also applies to heavy use of compositing too. To make it cheaper to abuse compositing, mostly so the producers can "design by committee" the movie after all the filming is done, they've destroyed how they light and shoot scenes. Everything is close up on actors, blurred backgrounds, flat lighting, fast cuts to hide the lazy work. Cancer.
I'm talking about Fury Road too BTW. It's crap. Watch the original Mad Max, not Road Warrior, then watch Fury Road. The first is a real movie with heart and soul, the world it depicts feels real. The latter feels like a video game, except it somehow comes out looking even less inspired and creative than the actual mad max video game that came out at the same time.
But yeah, they made some real weird cars for the movie. That's fine I guess. The first movie didn't need weird cars, it had this thing called characters. Characters who felt like real people, not freaks from a comic book.
They've also been doing color grading forever - digital just makes it way cheaper and easier. Before, you'd have to do photochemical tricks to the film, and you would use different film for different vibes.
I'd argue that the ease of digital manipulation has led some studios to do what you say - postpone creativity until after the movie is mostly shot, which leads to that design-by-committee feeling. That sense of 'don't worry, we'll fix the lighting it the editing room' is the same sloppiness as 'and then the big gorilla will use his magic attack and it will look really cool,' without any thought given to it's actually going to look like. But that's not really a failure of CGI itself - that's a failure of vision, right? If you procrastinate making artistic decisioms for long enough, there's not actually going to be any art in the movie once it's done.
I have watched the original Mad Max, and it was pretty alright. If I had watched it at the right age, I probably would have imprinted on it.
With respect to Mad Max, I think it aged like a fine wine. I didn't first see it when I was young, I saw Road Warrior first. But Road Warrior and everything after it is very camp. Mad Max is more grounded and feels like a commentary on our times, not pure fantasy spectacle. I think the best time to watch Mad Max was the 70s, and the second best time is probably today. In the 90s or 00s it wouldn't have hit right.