Wasn't it even Tron who didn't qualify for the special effects oscar because they "used computers"?
It's interesting that it's no longer "computer bad", now it's "AI bad".
Soon, we’ll have no idea what’s AI-generated or not. I care about good, tight story telling.
In the case of this ad.. it’s okay?
If all you care about is just the story then maybe you personally will be satisfied but a lot of people cared about the animations, cinematography, etc, and all of the work that went into that.
Having to do things for-real also kept things grounded. Modern action movies are often cartoon-like with supposedly human characters stringing together super-human moves that’d leave a real person with dislocated shoulders, broken bones, and brain damage, because they’re actually just CG, no human involved.
[EDIT] OMG, or take Bullitt (1968) versus, say, the later Fast and the Furious sequels (everything past Tokyo Drift). The latter are basically Pixar's Cars with more-realistic textures. They're cartoons with live-action talking segments. Very little actual driving is depicted. Bullitt may have used the movie-magic of editing, but someone did have to actually drive a car, for every shot of a car driving. Or at least they had to set up a car with a dummy to convincingly crash. What you're seeing is heightened, but basically within the realm of reality.
Or take A Bridge Too Far. It's a bit of a mess! Make it CG and it'd be outright bad. But ho-lee-shit do they blow up a lot of stuff, like, you cannot even believe how much. And look at all those tanks and armored vehicles they got! And planes! And extras! Those are all 100% real! AND ALL THE KABOOMS! And it all looks better than CG, to boot. The spectacle of it (plus some solid performances) saves the movie. Make all the FX CG and it'd be crap.
Imagine a Jackie Chan movie with CG stunts. What is even the point. It'd be trash.
The movies and TV that can be made now without the limitations of the past are significantly different, from period movies to super hero movies and everything in between. Watch the 1970s superman or logan's run and see how they hold up.
The vast majority of CG you don't notice.
[edit] my point, anyway, isn’t that any given effect is better. It’s not even necessarily that the movies are better (The Passion of Joan of Arc barely had effects at all, and didn’t have synced sound, for god’s sake, an it’s incredible—of course CG-having movies can be great) but that I tend to find the overall effect of those movies better. Those “seamless” mundane CG effects shots of things like composited computer-generated rooms or streets rarely get the kind of attention a real set does, and the movies suffer for it. Nobody had to move around the space with their real body and think about it, and it usually (usually! Not every single time) shows, if not in anything wrong, exactly, then in the degree to which it’s perfectly forgettable and fails to contribute anything but filling screen space.
[edit edit] more to the point, peak practical wins at convincing effects in the Big Damn Action Moment. But only peak, and that was a tragically brief span. Point me to a CG sci-fantasy space fight that looks better and/or more like a real thing that’s happening than the battle above Endor in return of the Jedi (you’ll notice I didn’t pick the earlier two movies, as Jedi is where they really perfected it all—though even the first has some shots that are quite convincing!). Like truly if you know of one I’d love to see it. I never have. They all look plainly computer generated. I’m not saying every frame of those SFX shots in Jedi is perfect, but it looks overall more real than anything similar I’ve seen done in a computer. Like you’d think in about 40 years it’d have been surpassed multiple times, but no. They all look CG.
Or, like… put the best 50% of practical shots in Jurassic Park against the best 50% of CG-heavy dino action shots in any Jurassic Park from 3 on. They’re more convincing than any of the CG shots. (Some, from the field of all practical effects shots in the film, are not convincing! But a hell of a lot are, and not just better than the median CG effect in later JPs or something, but better than all). We struggle to touch the tippy-top peak of that craft with computer effects, still today.