Wasn't it even Tron who didn't qualify for the special effects oscar because they "used computers"?
It's interesting that it's no longer "computer bad", now it's "AI bad".
Soon, we’ll have no idea what’s AI-generated or not. I care about good, tight story telling.
In the case of this ad.. it’s okay?
If all you care about is just the story then maybe you personally will be satisfied but a lot of people cared about the animations, cinematography, etc, and all of the work that went into that.
Having to do things for-real also kept things grounded. Modern action movies are often cartoon-like with supposedly human characters stringing together super-human moves that’d leave a real person with dislocated shoulders, broken bones, and brain damage, because they’re actually just CG, no human involved.
[EDIT] OMG, or take Bullitt (1968) versus, say, the later Fast and the Furious sequels (everything past Tokyo Drift). The latter are basically Pixar's Cars with more-realistic textures. They're cartoons with live-action talking segments. Very little actual driving is depicted. Bullitt may have used the movie-magic of editing, but someone did have to actually drive a car, for every shot of a car driving. Or at least they had to set up a car with a dummy to convincingly crash. What you're seeing is heightened, but basically within the realm of reality.
Or take A Bridge Too Far. It's a bit of a mess! Make it CG and it'd be outright bad. But ho-lee-shit do they blow up a lot of stuff, like, you cannot even believe how much. And look at all those tanks and armored vehicles they got! And planes! And extras! Those are all 100% real! AND ALL THE KABOOMS! And it all looks better than CG, to boot. The spectacle of it (plus some solid performances) saves the movie. Make all the FX CG and it'd be crap.
Imagine a Jackie Chan movie with CG stunts. What is even the point. It'd be trash.
But only bad CGI is visible. I guarantee you have watched CGI footage and not noticed. At all.
The problem over the last decade or so hasn't been the technical limits of CGI, but studio unwillingness to spend enough on it to make it good.
And directors have also become less creative. You can find UK newsreels from the 50s on YouTube, and some of the direction and editing are superb - a beautiful mix of abstraction, framing, and narrative.
Most modern directors don't have that kind of visual literacy. The emphasis is more on spectacle and trying to bludgeon audiences into submission, not on tastefulness and visual craft.
Fury Road is pure wall to wall CGI. People keep pointing to it as some example of doing things with live action when the entire movie is soaked with CG and compositing.
https://www.fxguide.com/fxfeatured/a-graphic-tale-the-visual...
There's a good chunk of modern blockbusters that will CGI everything in a scene except the lead actor's face - and sometimes that too.
Like Top Gun: Maverick, Ford vs. Ferrari, Napoleon, The Martian, 1917, Barbie, Alien: Romulus... to name just a few: https://news.ycombinator.com/item?id=46238167