The architecture of “not bad”: Decoding the Chinese source code of the void

The language pattern the author refers to is called litotes (https://en.wikipedia.org/wiki/Litotes), but to say that English doesn’t use them is… not quite right.

Not quite right, but not quite wrong, no? The pattern seems similar, but I think of litotes (as the Wikipedia article suggests) as a rhetorical device: the assertion-by-negation carries an ironic charge, and strikes the (Western) ear by standing out from the ordinary affirmative register.

If I'm understanding the author's account of Chinese assertion-by-negation correctly, doesn't it sound like assertion-by-negation is the ordinary case in that linguistic tradition, and it's the assertive case that jars the ear? Same pattern, different effect?

I think it's especially American English that doesn't use litotes as much as British English or the other Western European languages.

This piece seems to be very much about American English, when I read something like:

> In English, this feels bizarre. If something is good, you say: Nice Great Perfect Brilliant