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The Walt Disney Company and OpenAI Partner on Sora

(openai.com)
236 points inesranzo | 1 comments | 11 Dec 25 14:05 UTC | HN request time: 0s | source
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tonyedgecombe ◴[11 Dec 25 15:08 UTC] No.46232320[source]▶
Surely OpenAI should be paying Disney for the rights to their content. What an upside down period we are living in.
replies(2): >>46232474 #>>46235374 #
1. alt227 ◴[11 Dec 25 18:49 UTC] No.46235374[source]▶
It literally depends on who it is benefitting. If I run a small clothing company ad I want to print Mickey Mouse tshirts becasue it will make me money, I need to pay license fees to Disney to use their IP.

On the other hand if I am the biggest clothing manufacturer in the world and my tshirts are worn organically by loads of influencers, Disney might contact me and ask me to make a tshirt of their character so that they are getting exposure to a certain demographic on a certain platform. This way round it is advertising and so it benefits disney, and so instead of me paying to license their characters, they pay me to advertise them.