Surely OpenAI should be paying Disney for the rights to their content. What an upside down period we are living in.
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Not the other way around.
We live in an atenttion economy, if Disney content is not in your face on all mediums (which now include AI slop), they lose money.
Sam Altman must be an unbelievable salesman. Iger is tired and is looking for a way out. He's quit once already, but got dragged back because of Chapek.
I spoke with several folks in the C-suite Disney leadership a year ago about AI - Disney is learning and trying literally everything they can to capitalize on AI. Every division is experimenting, including ABC and ESPN. I spoke with the Pixar folks - of course they're using it too. They want to see what works.
They're internally partnering and trying out lots of companies and tools. It's been a mandate for a long time. Well before it was kosher in greater Hollywood. Before Coca Cola's first AI Christmas video last year. Disney was an early believer.
I've heard through the grapevine (companies talking to investors) that Disney has been working with multiple foundation video model companies. One of them was trying to animate parts of the live action Moana film, supposedly. Not the one you've read about in the news that got rejected. A much better funded one. Not sure if it made it into the film - I suppose we'll find out soon.
Do recall, also, that Disney has publicly rebuffed OpenAI's proposals twice in the past. Something changed, and my guess is the Netflix/WBD deal.
Well, no. Disney does not pay Hasbro or Mattel to use their characters. It does not pay clothing producers. So no, you dont have to pay people to use your IP because it's just advertising. Disney's IP is their core product.
You can make the argument they should let Sora use it to advertise. But that's not necessarily how it works. And for good reason - fan content doesnt necessarily benefit Disney in a measurable, controlled way. Furthermore, the IP is the thing they themselves are trying to sell you.
On the other hand if I am the biggest clothing manufacturer in the world and my tshirts are worn organically by loads of influencers, Disney might contact me and ask me to make a tshirt of their character so that they are getting exposure to a certain demographic on a certain platform. This way round it is advertising and so it benefits disney, and so instead of me paying to license their characters, they pay me to advertise them.