The Walt Disney Company and OpenAI Partner on Sora

I read this as "Disney approached OpenAI and threatened to sue them into oblivion --> OpenAI negotiated that Disney will use OpenAI internally for free, and will buy $1B of equity to have an ownership stake in the company".

Disney comes out pretty good from this one; they're going to have a ton of people using the service to create all sorts of stuff that will—on the whole—increase brand awareness and engagement with Disney.

OpenAI comes out pretty good from this, with a customer who's probably not paying much (if anything), $1B additional runway, but reduced ownership of the company.

I think Disney is the winner here.

>they're going to have a ton of people using the service to create all sorts of stuff that will—on the whole—increase brand awareness and engagement with Disney.

In the same way making a bunch of porn of a character increases brand awareness and engagement with an IP, sure.

OpenAI got away scot free here in avoiding a billion dollar lawsuit. Disney is gonna further melt away a century dynasty of art and culture. They're both gonna lose long term but I guess they both win for next quarter.

Mickey mouse body slamming the Queen of England for laughs risks sullying their brand

I don't really understand why Disney is paying $1B for this. Shouldn't OpenAI be paying Disney to avoid getting sued?

Disney will either get a multiple on their return on investment, or OpenAI will die anyways and their IP issue with it.