The fuck off contact page

"You will get less leads with the 'enterprise style' contact page. You don't have enough leads right now. You don't have low value self-serve users you want to turn away. Your BDR team is not overflowing with leads you need to turn away. You can make money from having more leads. Less leads will generate less revenue. Here are some potential metrics from the two styles of contact pages. Here is how these metrics tie into revenue."

I think an honest message like this, at least communicated via email to the budget owners would abscond... or at least absolve one of any guilt.

Also, thank you for having the option to toggle the font. I wrote a css rule, but found it later.

You have to judge it client by client though. Some are amenable to and grateful for a flatly stated analysis and recommendation, even if it goes against their ideas. Some will feel belittled and undermined. You need both sorts to pay their invoices and refer their peers, so you pick your battles.

> Some will feel belittled and undermined.

This has always frustrated me. You wouldn't go to a doctor, hear that you need an appendix removed, and feel "belittled and undermined"!

The 'problem' (it's a problem from my pov) is that clients simply think they know better when it comes to digital/computer/online stuff. They're used to browsing the web, so they think they know what a good website is. They know how to write a letter in MS Word, so they think they can write good web copy. Etc.